Synthesia
AI video platform for business: studio-quality videos with AI avatars and voiceovers in 140+ languages.
By Synthesia Limited · HQ London, United Kingdom · 4.5/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Enterprise L&D and enablement teams producing training, onboarding and internal-comms video at volume
- Global organizations that must localize the same content into 140+ languages
- Compliance teams that need to update and re-publish training without re-shooting video
- Product and support teams embedding conversational avatars or generated video via API
- HR and operations teams standardizing frontline training across many sites
Ideal size: 50–5,000+ people · Enterprise or scale-up with a dedicated L&D, enablement or comms function
Not for
- Marketing teams needing cinematic live-action footage or on-location shoots
- Users who need unlimited, watermark-free output on a free or low-cost plan
- Buyers wanting an LMS, course-authoring suite or HR system in the same purchase
- Studios doing heavy non-linear post-production, VFX or color work
Value metrics scorecard
Time-to-Value
Under a week
~7 days to first production value
Total Cost of Ownership
$768/yr
Starts at $216 · Per-editor subscription billed monthly or yearly; usage metered in shared credits across video, dubbing and surveys. Free Basic tier; Enterprise custom-priced.
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Basic: 1 editor; Starter: 1 editor + 3 guests; Pro: 1 editor + 5 guests; Enterprise: custom number of editors and guests
Add-on costs
- Studio Express-1 avatars: $1,000 per year (annual plans only)
- Roleplay learner seats: $25–$29 per learner per month
- Additional video or API usage available as a paid add-on
Company & support
Who is behind Synthesia, and how your team gets help once it is live.
Company
- Founded
- 2017 · 9 yrs in business
- Headquarters
- London, United Kingdom
How you get support
- PhoneNot listed
- EmailPaid plans
- Live chatPaid plans
- Support portal / ticketsNot listed
- Community forumPlan not stated
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
Pricing page advertises 24/7 live chat support on the website; Basic includes AI chat only, Starter gets chat/email support, Pro gets priority chat/email, and Enterprise adds a dedicated Customer Success team plus an enterprise community.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Synthesia sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Synthesia
- Textmagic
- BrowserStack
- Devin
- Knack
- Vivantio
Add or change companies
Up to 10 companies including Synthesia. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Synthesia ships in AI, and what it asks of your ecosystem.
AI features shipped
Vendor pages describe an AI Video Assistant/Syren that turns a prompt, link or file into a script and video draft, automated translation and dubbing, and a hosted MCP server that creates and generates drafts inside Claude or ChatGPT. Content moderation, avatar consent recording and EU AI Act Article 50 labelling are also described.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Billed by usage or credits
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Synthesia is a London-based AI video platform for business. Teams use AI avatars and voiceovers to produce training, onboarding, sales-enablement and internal-comms video in 140+ languages without cameras or studios, and to run interactive Roleplay and Survey Sessions. A free Basic plan, paid tiers from about $18–$29 per editor per month and custom Enterprise pricing keep entry friction low, while credit-based usage, SCORM/LMS exports, APIs and enterprise SSO make it practical for large, regulated organizations.
Frequently asked questions
What does Synthesia cost for a mid-sized team?
There is a free Basic plan (500 credits a month; videos carry a watermark). Paid plans are per editor: Starter at $29/month monthly or $18/month billed yearly, and Pro at $89/month monthly or $64/month billed yearly. Enterprise is custom-priced with unlimited video minutes, SSO and a dedicated customer success manager. Usage runs on a shared credit pool for video, dubbing and surveys, roughly 100 credits per video minute and 350 credits per survey response, on top of a 10-minute free allowance on every plan. Roleplay learner seats are an add-on at $25–$29 per learner per month.
How fast can we get to a first usable video?
Synthesia says 90% of users publish their first video without a tutorial, and the free plan needs no credit card, so a pilot can start the same day. Most teams have a first avatar-led video within days; heavier items such as personal avatars, brand kits, SCORM publishing, SSO and API integrations take longer and sit mostly on Enterprise. Budget for a short pilot rather than a long implementation, with real effort only if you localize large libraries or wire the API into other systems.
Which systems does Synthesia integrate with?
Video embeds and SCORM exports are built for LMS and LXP platforms, with named integrations for Moodle, Docebo, TalentLMS, 360Learning, Articulate 360, SAP Litmos and Thought Industries, plus HubSpot, Intercom, Slack, Microsoft Teams, Workday, HiBob, Shopify, WordPress and PowerPoint. Automation is available through Make and Workato, an Excel add-in, and public APIs for video generation, dubbing and real-time interactive avatars. SCORM packages include every translated version.
Can we build Synthesia video into our own product?
Yes. Synthesia exposes an API for programmatic video generation and dubbing, plus an Interactive Avatars API that streams real-time conversational avatars into your own product or support flow. An MCP server, currently in public beta, connects Synthesia to Claude and ChatGPT so teams can draft and generate videos from inside those tools. API and avatar usage draws on plan credits, with a separate API pricing track for developers building video into a product.
How are avatars, consent and content moderation handled?
Custom personal avatars require a live, on-camera consent recording, so no one's likeness can be turned into an avatar without permission. Every video passes through content moderation, and AI-generated content is labelled in line with EU AI Act Article 50. Synthesia states it holds SOC 2 Type II, ISO 27001, ISO 27701 and ISO 42001 certifications with GDPR compliance and EU data residency, and Enterprise plans add SAML/SSO and admin controls. Verify current certifications and data terms with the vendor during security review.