Walnut
AI builds, personalizes and maintains every interactive demo and deal room, so buyers can sell themselves.
By Walnut Ltd · 4.0/5 verified-buyer score
Positioning guardrails
Best for
- B2B software and SaaS revenue teams that run demos across pre-sales, sales and customer success
- Solution-engineering leaders who need personalized demos without rebuilding them per prospect
- Enterprise GTM orgs that need CRM-sourced deal rooms, SSO/SCIM and granular demo data controls
- Teams with several demo builders who want AI-drafted demos that a human reviews and approves
Ideal size: 3-50 demo builders people · Scale-up or enterprise B2B SaaS with an established pre-sales motion
Not for
- Companies that only need a simple screen recorder or static video walkthrough
- Businesses whose product is not a software UI (physical goods, pure services)
- Teams without a CRM or a capturable product to feed the demo generator
- Very small teams unwilling to pay for seats on top of metered AI credits
Value metrics scorecard
Time-to-Value
~2 weeks; first demo same day
~14 days to first production value
Total Cost of Ownership
$3,300/yr
Starts at $1,000 · Seat-based annual plans (Ignite, Accelerate, Scale) with bundled AI credits; seat prices are not published, and credit packs are listed at $1,000 / $1,800 / $3,300.
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Ignite: 3 editor + 3 presenter seats, 50,000 AI credits; Accelerate: 6 + 6, 100,000 credits; Scale: custom, 200,000 credits
Add-on costs
- Additional editor/presenter seats
- AI credit top-ups at $0.015-$0.020 per credit
- SSO and SCIM (add-on on Ignite)
- Digital Sales Rooms
- Sales and Customer Hub Playlists
- Offline demos
- White labeling
- Advanced translations (243 languages)
- Video overlays and AI avatars
- Buyer Xpert in-demo AI agent, metered per answered conversation
Company & support
Who is behind Walnut, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailAll plans
- Live chatNot listed
- Support portal / ticketsAll plans
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerPaid plans
- In person / on-siteEnterprise only
- Hours
- Business hours
- Response time
- First response SLA: 48 hours (Ignite), 24 hours (Accelerate), 3 hours (Scale)
Support hours stated as Mon-Fri 9am-5pm ET on Ignite and Accelerate, 9am-7pm ET on Scale. All users get online forms, email and knowledge-base support; higher plans add dedicated CSM, professional services hours, proactive account management and on-site options.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Walnut sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Walnut
- Goldcast
- lemlist
- Subskribe
- Demio
- UserGuiding
Add or change companies
Up to 10 companies including Walnut. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Walnut ships in AI, and what it asks of your ecosystem.
AI features shipped
Sources describe AI Mode drafting demos and playlists, Buyer Xpert answering buyer questions inside a demo, InsightsAI conversational analytics queries, and an AI Center showing consumption by feature and person with per-user limits. No source states which model is used or whether BYOK is offered.
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Basic visibility
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Walnut is an AI buyer-enablement platform: it generates interactive product demos, playlists and CRM-sourced deal rooms, tracks buyer engagement, and syncs signals to Salesforce or HubSpot. Teams set the narrative; the AI drafts, personalizes and maintains demos for each buyer. Vendor claims 34% faster closes and 500+ customers. Seat tiers Ignite, Accelerate and Scale bundle annual AI credits with no overage fees; add-ons include an in-demo AI agent, translations and offline demos.
Frequently asked questions
How long does implementation take?
Walnut says accounts are usable from day one and that most teams publish their first personalized demos within about two weeks. Onboarding is asynchronous with optional workshops, and professional services hours (3, 10 or 30 by plan) are included with paid plans. No mandatory implementation fee is published.
What does Walnut cost?
Seat prices are not published. Plans are Ignite (3 editor + 3 presenter seats, 50,000 AI credits), Accelerate (6 + 6, 100,000) and Scale (custom, 200,000). Overages are not charged: AI pauses at 100% of credits. Published credit top-ups run $1,000 for 50,000 credits to $3,300 for 200,000, with volume rates down to $0.015 per credit.
How does Walnut integrate with our revenue stack?
Native integrations include Salesforce, HubSpot, Marketo, Slack, Pardot and Zapier, plus webhooks and a data API for demo engagement data. Deal rooms are assembled from CRM records and engagement plus risk flags are synced back. Salesforce support is Basic on Ignite and Advanced on higher tiers.
What security and compliance does Walnut offer?
Walnut states SOC 2 Type II with the report available on request without an NDA, SSO via Okta or any SAML provider, SCIM provisioning so access ends with employment, granular controls over who sees which demo and data, and a DPA and trust center. FedRAMP, HIPAA, ISO 27001 and ISO 42001 are not claimed on the pages reviewed, so buyers should confirm certifications directly.
How is Walnut different from screen-recording tools?
Walnut positions itself as an end-to-end buyer-enablement platform rather than capture-and-share demo software: AI drafts and maintains demos and playlists, deal rooms are built from CRM data, and buyers get engagement analytics, anonymous-viewer identification and per-stakeholder risk flags returned to the CRM.
What support is included?
All users get online forms, email and knowledge-base support, listed Monday-Friday 9am-5pm ET. First-response SLAs are 48 hours on Ignite, 24 hours on Accelerate and 3 hours on Scale, with ongoing-update SLAs of 72 and 48 hours on the lower tiers. Dedicated CSM coverage, professional services, proactive account management and on-site options come with higher plans.