Boom
The AI PMS for rentals, hotels and aparthotels — agentic AI that answers guests, prices nights and runs operations.
By Boom · 4.5/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Vacation-rental and short-term-rental managers running roughly 10–1,000+ doors who want guest messaging, pricing and turnovers handled by AI
- Boutique hotels, aparthotels and mixed mid-term/short-term portfolios that need one system across every stay length
- Operators already on Guesty, Hostaway or Track who want an AI layer without migrating their PMS — BAM starts free
- Portfolios outgrowing point tools and wanting operations, pricing, CRM and owner reporting consolidated on one bill
Ideal size: 10–200 staff people · Scaling STR operator with multi-channel distribution and 50+ doors
Not for
- Brand-managed global hotel chains that need deep enterprise PMS, POS and loyalty integrations
- Teams requiring on-premise or self-hosted deployment and bespoke data residency
- Businesses outside hospitality — the platform is purpose-built for rentals, hotels and aparthotels
- Operators unwilling to give an AI agent autonomy over guest replies or pricing, even in review-first mode
Value metrics scorecard
Time-to-Value
Same day for BAM; 1–4 weeks for the full AiPMS
~1 days to first production value
Total Cost of Ownership
$24,000/yr
Starts at $0 · BAM free (30 AI credits per door/month); Boom Apps $10–$20 per door/month on 12-month terms; Boom Host $30 per listing/month; AiPMS quoted per portfolio
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No seat tiers — priced per door or per portfolio; no agreement to start BAM, 12-month agreements on Boom Apps and AiPMS
Add-on costs
- BAM AI credit top-ups (one-time, never expire): 1,000 credits $100; 5,000 credits $475; 10,000 credits $900
Company & support
Who is behind Boom, and how your team gets help once it is live.
Company
- Founded
- 2023 · 3 yrs in business
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- 4 min median first support reply
Vendor cites a 4-minute median first reply and around-the-clock support during a 250-property AiPMS migration; a dedicated PM ships with the AiPMS. No plan-level support tiers are published.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Boom sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Boom
- Tourwriter
- innRoad
- Hostfully
- Uplisting
- Jurny
Add or change companies
Up to 10 companies including Boom. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Boom ships in AI, and what it asks of your ecosystem.
AI features shipped
Six named agents (CS, sales, reviews, operations, owner, distribution) act on live portfolio data; BAM Chat answers ad-hoc questions and BAM Studio lets teams design their own agents. Co-Pilot mode keeps a human reviewing responses before they send, and pricing runs within operator-set guardrails.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Billed by usage or credits
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Full audit trail
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Boom is a hospitality platform for rentals, hotels and aparthotels: BAM, a free agentic AI layer that runs guest messaging, pricing and operations on top of Guesty, Hostaway or Track; Boom Apps modules at $10–$20 per door/month; and a full AiPMS for portfolios of 200+ doors. Founded in 2023, it reports 20,000+ properties across 30+ countries. Best for short-term-rental operators who want AI doing the work without a rip-and-replace PMS migration.
Frequently asked questions
Do we have to replace our current PMS to use Boom?
No. BAM and Boom Apps run on top of Guesty, Hostaway, Track and 12+ other systems with no migration, and BAM is free to start with 30 AI credits per door each month. The Boom AiPMS is optional and replaces the PMS entirely for portfolios of roughly 200+ doors.
What does Boom actually cost?
BAM is free, including 30 AI credits per door per month; top-ups are $100 for 1,000 credits, $475 for 5,000 or $900 for 10,000 and never expire. Boom Apps cost $10 per door/month (Ops) or $20 (Pro) on 12-month agreements, and Boom Host is $30 per listing/month. The full AiPMS is quoted per portfolio — a 100-door Pro portfolio is roughly $24,000 a year.
How long before we see value?
BAM connects to an existing PMS in about 10 minutes, self-serve. Boom Apps include a 14-day trial on your full portfolio before the agreement starts. Full AiPMS onboarding is guided and high-touch — typically 1–4 weeks, with an 8–10 week migration programme cited for larger portfolios; one 250-property portfolio migrated in a single week.
Is it safe to let the AI act on guests and pricing?
You control the autonomy. Operators can start in Co-Pilot mode, where every AI response is reviewed before sending, and set guardrails for pricing with manual override on any recommendation; most move to fuller automation within weeks. Boom states that every action BAM takes is logged against the rules you set.
How does Boom handle customer and guest data?
Boom's about page states that portfolio and guest data sit behind ISO 27001-aligned controls and GDPR compliance, and its privacy page covers sub-processors and cross-border transfers. No security or trust page publishing formal certifications is available, and the privacy page does not state whether customer data is used to train models — ask the vendor directly before signing.