Jurny
AI-native hospitality operating system automating guest messaging, reservations, pricing, and daily operations for STR and boutique hotel operators.
By Horizon AI Inc. (Jurny) · HQ Los Angeles, US · 4.2/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Short-term rental operators managing roughly 15–150+ units who want AI to absorb routine guest messaging
- Boutique hotels without a full front desk that need automated check-in, upsells, and review responses
- Multi-property and enterprise portfolios consolidating channel management, pricing, and operations
- Teams running 6–10 disconnected tools that want one AI-native platform
Ideal size: 15–150 properties people · Multi-unit STR or boutique hotel operator outgrowing manual tools
Not for
- Single-property hosts with low inquiry volume
- Full-service hotels needing on-property PMS, POS, and F&B workflows
- Buyers who must see published security certifications before purchase
- Operations outside hospitality, lodging, or short-term rentals
Value metrics scorecard
Time-to-Value
2–4 weeks (onboarding + OTA sync)
~30 days to first production value
Total Cost of Ownership
$20,000/yr
Starts at $4,800 · Per unit, per month ($19/unit/mo base jOS AI plan; 30% discount if billed annually) with a $400 monthly minimum; optional modules priced per unit separately
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
$400 monthly minimum; no per-seat tiers — priced per unit/property
Add-on costs
- AI-Powered PMS: $29/unit/mo (includes MCP Server, 95+ OTA connectivity, owner dashboard)
- AI Guest Experience Pro: $14/unit/mo
- Pricing Intelligence: $12/unit/mo
- AI Guest Screening: $8/unit/mo
- Smart Device Hub: $4/unit/mo
- Advanced Property Operations: listed coming soon, free through 2026
Company & support
Who is behind Jurny, and how your team gets help once it is live.
Company
- Founded
- 2019 · 7 yrs in business
- Headquarters
- Los Angeles, US
How you get support
- PhoneNot listed
- EmailPlan not stated
- Live chatNot listed
- Support portal / ticketsPlan not stated
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Support email [email protected] and a support ticket system are published on the contact page; no support hours or response-time SLA is stated.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Jurny sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Jurny
- Apaleo
- Hostfully
- WebRezPro
- Tourwriter
- Hostaway
Add or change companies
Up to 10 companies including Jurny. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Jurny ships in AI, and what it asks of your ecosystem.
AI features shipped
NIA is a network of specialised agents plus Copilot, a knowledge agent, a data-scientist agent, a review manager and an upsell agent; Jurny states NIA 3.0 automates up to 91% of back-office operations. No source names the model providers, whether models are vendor-supplied or BYO keys, or whether AI actions are logged for audit.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Included in the plan
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Jurny (Horizon AI Inc.) sells jOS, an AI-native operating system for short-term rental and boutique hotel operators. Its NIA network of AI agents handles guest messaging, reviews, upsells, and operational tasks across Airbnb, Vrbo, Booking.com and 100+ integrations, with a Copilot that takes actions on request. Pricing runs per unit per month from $19 with a $400 monthly minimum, targeting operators with roughly 15+ units. Optional modules add PMS, guest experience, screening, pricing intelligence, and smart-device management.
Frequently asked questions
What does Jurny cost for a mid-market portfolio?
The base jOS AI plan is $19 per unit per month ($13.30 billed annually), with a $400 monthly minimum. Optional modules are priced per unit as well: AI-Powered PMS $29, Guest Experience Pro $14, Pricing Intelligence $12, Guest Screening $8, and Smart Device Hub $4. A 50-unit operator on the base plan plus PMS is roughly $20k per year after the 30% annual prepayment discount.
How long does it take to get live on Jurny?
Jurny does not publish a stated go-live timeline. Onboarding involves connecting OTAs and channel manager, importing listings and reservations, configuring guest messaging, and training NIA on your knowledge base, so a realistic planning assumption is two to four weeks for the first production value. Confirm timing with the vendor during the demo.
Does Jurny integrate with Airbnb, Vrbo and Booking.com?
Yes. jOS connects with all major OTAs including Airbnb, Vrbo, Booking.com and Expedia, syncing availability, rates and restrictions in real time. It also lists 95+ OTA connections on the PMS plan and integrations with PriceLabs, Wheelhouse, Turno, Breezeway, Autohost, Chekin, Minut and Stripe, plus Zapier for 5,000+ other apps.
Is our data used to train Jurny's AI models?
Jurny's published privacy policy describes using data to provide and optimise the services, including automation via AI and personalising guest experiences with NIA agents, but it does not state whether customer data is used to train or improve models. Treat this as unconfirmed and get the answer in writing before signing.
Does Jurny expose an MCP server or public API?
Jurny lists an MCP Server as a feature of the AI-Powered PMS module, alongside 95+ OTA connections, advanced reporting, Zapier integration and dynamic pricing. That suggests agent tooling can be wired into jOS; ask the vendor for MCP documentation, scopes and the underlying API surface during evaluation.
Is Jurny a fit for a single-property host?
Probably not. Jurny positions jOS for operators running 15 or more units, and the $400 monthly minimum means a one- or two-property host pays well above the headline $19 per unit. Single-property hosts are better served by lighter tools until volume justifies the platform and AI overhead.