Datto
Backup, disaster recovery, RMM, PSA and networking purpose-built for MSPs and the IT teams they serve
By Datto (Kaseya) · HQ Norwalk, US · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- MSPs and IT teams needing unified backup and disaster recovery across on-prem, virtual, cloud, endpoint and SaaS data
- Service providers that want PSA, RMM, backup, networking and security from one partner-first vendor
- Teams facing ransomware risk that need immutable cloud backups and fast, repeatable recovery
- IT businesses that value free 24/7 vendor support plus named onboarding and account managers
Ideal size: MSP/IT team of 5-100+ technicians people · Established MSP or internal IT team with recurring managed-services revenue
Not for
- Organizations that want to buy directly - Datto sells exclusively through MSP partners
- Teams looking for self-serve signup, a free tier or published list pricing
- Very small shops unwilling to deploy appliances or complete partner onboarding
- Buyers who need a single point SaaS backup tool rather than a broad IT operations platform
Value metrics scorecard
Time-to-Value
2-4 weeks to first protected workload
~30 days to first production value
Total Cost of Ownership
On request
Partner-only subscription aligned to MSP monthly recurring revenue; per device/agent/seat with no public list price - pricing is requested per partner
Implementation Friction
3/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No self-serve tiers; every MSP partner customizes its own pricing plan
Add-on costs
- All-inclusive pricing with no hidden charges or additional fees per the vendor; Backup Concierge program is stated as free
Company & support
Who is behind Datto, and how your team gets help once it is live.
Company
- Founded
- 2007 · 19 yrs in business
- Headquarters
- Norwalk, US
How you get support
- PhonePaid plans
- EmailNot listed
- Live chatPaid plans
- Support portal / ticketsPaid plans
- Community forumPaid plans
- Help centre / docsAll plans
- Dedicated account managerPaid plans
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
Support is free and unlimited for Datto MSP partners, with 24/7/365 access on paid partner plans; more than 500 in-region staff. Partners get an onboarding manager, implementation manager, account rep and support partner. End clients must contact their MSP.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Datto sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Datto
- RegScale
- Axcient
- MedTrainer
- Risk Ledger
- Onspring
Add or change companies
Up to 10 companies including Datto. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Datto ships in AI, and what it asks of your ecosystem.
AI features shipped
Cooper Copilot for Autotask is described as an AI assistant (Smart Ticket Summary, Smart Writing Assistant, Smart Resolution Summary) and BackupIQ is marketed as AI-powered backup automation. Datto AV uses machine learning, AI and threat intelligence, and RMM/RMM-based EDR include ransomware and threat detection. No model provider, BYOK option or AI audit trail is stated on these pages.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Not recorded
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Datto, part of Kaseya since 2022, sells backup and disaster recovery, RMM, PSA, documentation, networking and security almost exclusively through MSP partners. Its BCDR appliances, immutable cloud and SaaS/endpoint backup protect on-prem, virtual, cloud and Microsoft 365 data, while Autotask PSA and Datto RMM run day-to-day service delivery. Support is free and 24/7/365 for partners, with named onboarding and implementation managers. Pricing is quote-based and partner-tailored, so there is no public list price or self-serve tier.
Frequently asked questions
Can we buy Datto directly, or must we go through an MSP?
Datto states it works exclusively with MSP partners and never competes for their clients, and its pricing page frames the product as a partner program with customizable plans. End clients are supported through their MSP rather than directly by Datto support.
How is Datto priced?
Pricing is quote-based. Datto does not publish list prices; the pricing page describes all-inclusive partner pricing with no hidden charges or additional fees, aligned to an MSP monthly recurring revenue model, where each partner customizes their own plan. Expect to request pricing through a partner agreement rather than sign up online.
How long does deployment take?
Datto assigns an onboarding manager for roughly the first 60 days of a partnership plus an implementation manager to help with deployment. Actual timing depends on which products you adopt and whether appliances are involved; a typical BCDR rollout reaches first protected workload in the order of two to four weeks.
What support is included?
Datto support is free and unlimited for MSP partners and advertised as 24/7/365, with more than 500 in-region staff. Channels include phone, chat, ticket submission through the partner portal, a 30,000-user community forum and a free documentation knowledge base. Partners also get onboarding, implementation and account managers.
Does Datto use customer data to train AI models?
The privacy policy says Kaseya does not use personal data processed through the Google Workspace API to develop, improve or train generalised or non-personalised AI/ML models for the listed apps such as Graphus, Spanning, SaaS Protection and Backupify. It also describes using machine learning and AI to analyse personal data generally, so the broader training position is not stated explicitly and we mark it unknown.
Which platforms does Datto integrate with?
Datto RMM provides native, unified Microsoft 365 management, and SaaS Protection and Backupify protect Google Workspace data. There are also integrations with Microsoft Teams, Microsoft Azure backup, and a wide developer partner catalogue covering helpdesk, CRM, SIEM, documentation and PSA tools.