Geckoboard
KPI dashboard software that keeps live team metrics in plain sight, so problems surface while there is still time to act.
By Geckoboard · HQ London, UK · 4.5/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Sales and support teams whose numbers change during the day and need live pipeline, SLA and queue visibility
- Teams that want metrics on an office TV, in Slack or Microsoft Teams, without an analyst building reports
- Growing companies that lack a data team, data warehouse or expensive BI tool
- Managers replacing manual status reporting and update requests with shared live dashboards
Ideal size: 10–250 people · Growing commercial or service team with operational metrics and no dedicated data team
Not for
- Analysts needing deep ad-hoc querying, modelling or historical BI analysis
- Organisations that require self-hosting, on-premise deployment or white-label embedding
- Teams wanting a fully agentic AI product rather than a live KPI display layer
- Very large data estates that would need heavy data-warehouse engineering work
Value metrics scorecard
Time-to-Value
Same day to first dashboard
~1 days to first production value
Total Cost of Ownership
$3,828/yr
Starts at $948 · Per editor seat plus dashboard and screen counts, billed monthly or annually (annual billing saves 20%). Prices in USD, VAT excluded.
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Essentials: 2 dashboards, 1 editor, 1 screen (from $79/month). Performance: 20 dashboards, 3 editors, 5 screens (from $319/month). Enterprise: custom.
Add-on costs
- Extra dashboards: $24/month each
- Extra editors: $20/month each
- Extra screens: $20/month each
- Data volume add-on for high-volume sources such as Zendesk and Shopify
- Advanced dashboard themes and custom logo: $40 extra on Essentials
- Bespoke metric-building and data integration services (Enterprise / quoted)
Company & support
Who is behind Geckoboard, and how your team gets help once it is live.
Company
- Founded
- 2010 · 16 yrs in business
- Headquarters
- London, UK
How you get support
- PhoneNot listed
- EmailAll plans
- Live chatAll plans
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Business hours
- Response time
- Under 24 hours on Essentials; under 1 hour on Performance; priority support on Enterprise
Support team online Monday to Friday across time zones; comprehensive help center on every plan. Enterprise adds full onboarding, training and dashboard consultancy.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Geckoboard sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Geckoboard
- Whimsical
- Tally
- TripLog
- BoldSign
- Checkly
Add or change companies
Up to 10 companies including Geckoboard. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Geckoboard ships in AI, and what it asks of your ecosystem.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Geckoboard is KPI dashboard software that turns data from 90+ tools including HubSpot, Salesforce and Zendesk into live dashboards shown on TVs, in Slack and Microsoft Teams, by email and on mobile. Founded in 2010 in London, it needs no developer or data team: most teams build a first dashboard the same day they sign up. Essentials starts at $79 per month billed annually, Performance at $319 per month, Enterprise is custom. A Metrics MCP server exposes metrics to Claude and ChatGPT; the company states GDPR, PCI DSS and CASA compliance.
Frequently asked questions
How quickly can we get live dashboards in front of the team?
Geckoboard is self-serve. Most teams connect their tools, choose their metrics and build their first dashboard themselves, often the same day they sign up, without engineering or data-team help. Data from most integrations refreshes within minutes, with some sources updating instantly.
What does Geckoboard cost and how is it licensed?
Essentials starts at $79 per month billed annually and includes 2 dashboards, 1 editor and 1 screen. Performance is $319 per month with 20 dashboards, 3 editors and 5 screens. Enterprise is custom priced. Annual billing saves 20%. Extra dashboards cost $24 per month, editors and screens $20 per month each. Non-profits get a permanent 20% discount.
Do we need engineers or a data warehouse to use it?
No. Most integrations use a secure OAuth connection and for databases and spreadsheets you simply provide connection details or share a file. If a tool is not supported you can push metrics via the Datasets API, Zapier or Make, and Geckoboard offers a paid service to build bespoke metrics or integrations.
How is this different from our BI or CRM reporting tools?
Geckoboard is built for live visibility rather than historical analysis. BI and reporting tools help you analyse what happened; Geckoboard pushes today's numbers automatically to TVs, Slack, Microsoft Teams, email and mobile so the whole team sees them without logging in, and it combines data from multiple tools into one view.
Can our AI assistants query Geckoboard metrics?
Yes. Geckoboard offers a Metrics MCP Server so you can work with your metrics in Claude, ChatGPT and other AI tools, investigating data, automating reports and building custom tooling. The MCP currently supports over 15 integrations including HubSpot, Zendesk and Aircall.
Is our data secure and compliant?
Geckoboard encrypts data in transit with 256-bit TLS and at rest using AES-GCM with unique 256-bit keys per service, and states GDPR, CCPA, PCI DSS and CASA compliance. Controls include role-based permissions, IP restrictions, SSO on Enterprise, audit logs on Enterprise, quarterly vulnerability scans and annual third-party penetration tests.