Tally
Free, intuitive form builder with unlimited forms and submissions
By Tally · HQ Belgium · 4.3/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Teams that need unlimited forms and submissions without paywalls; free plan covers conditional logic, payments, signatures and file uploads
- Marketing and product teams running lead-gen, feedback, NPS and CSAT surveys embedded on their own sites
- Creators, startups and agencies that want a Notion-like, no-code editor and same-day publishing
- Organizations whose staff want AI assistants such as ChatGPT, Claude or Cursor to build forms and analyse submissions via Tally's free MCP server
- HR and internal ops teams collecting applications, exit surveys, helpdesk tickets and event signups
Ideal size: 1–200 people · Startups to scale-ups; marketing, product and ops teams with light IT involvement
Not for
- Enterprises that require published SOC 2, ISO 27001 or HIPAA attestations before purchase
- Teams needing native Salesforce, SAP or Snowflake objects rather than webhook, Zapier, Make or n8n sync
- Buyers who want self-hosted or region-choice deployment; Tally is a hosted EU service
- Heavyweight approval or BPM workflows beyond form collection and routing
- High-volume file collection on the free plan, which caps uploads at 10 MB per file
Value metrics scorecard
Time-to-Value
Same day — publish a form in minutes
~1 days to first production value
Total Cost of Ownership
$888/yr
Starts at $0 · Freemium; Pro $24/month and Business $74/month, with 2 months off when billed yearly
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No seat minimum; unlimited team members on shared workspaces (Pro and above)
Add-on costs
- None
Company & support
Who is behind Tally, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Belgium
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Site navigation on vendor pages links to a Help Center, guides and FAQ, plus a contact-support entry. No support hours, SLA or response time is published; founders host monthly open office hours.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Tally sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Tally
- Whimsical
- Shortcut
- Reclaim.ai
- Donut
- SavvyCal
Add or change companies
Up to 10 companies including Tally. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Tally ships in AI, and what it asks of your ecosystem.
AI features shipped
Tally AI builds, edits, translates and troubleshoots forms from plain-language prompts. The Tally MCP server lets Claude, ChatGPT, Cursor and other MCP clients create and edit forms and fetch submissions for summarising, scoring and analysis; ChatGPT plugin and Claude connector are also shipped.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Included in the plan
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Tally is a bootstrapped, EU-hosted form builder that gives teams unlimited forms, submissions and advanced blocks such as conditional logic, payments, signatures and file uploads on a free plan. Paid tiers add branding removal and analytics (Pro, $24/month) and data retention plus email verification (Business, $74/month). Setup is self-serve with no code or signup, integrations cover Sheets, Notion, Airtable, Slack and webhooks, and a free MCP server with ChatGPT and Claude connectors lets AI assistants build forms and analyse submissions.
Frequently asked questions
Is Tally really free, and where is the catch?
Yes. Tally offers unlimited forms and submissions free within fair usage guidelines, with no time restriction, including conditional logic, calculations, signatures, file uploads and integrations such as Google Sheets, Notion, Airtable and Zapier. Paid plans remove Tally branding and add custom domains, unlimited team collaboration, advanced analytics and custom email domains (Pro, $24/month) and data retention control plus email verification (Business, $74/month).
How quickly can a team get value from Tally?
Immediately. No signup is required to create a form, and the builder works like a text document, so a first live form can be published the same day. There is no implementation fee and no professional-services requirement described by the vendor; paid upgrades only unlock branding, analytics and data-governance features.
Does Tally support AI assistants and MCP?
Yes. Tally ships an MCP server built on the Model Context Protocol at api.tally.so/mcp, free on all plans including the free plan, plus a dedicated ChatGPT plugin and a verified Claude connector. Assistants can create and edit forms, browse workspaces and fetch submission data for summaries, charts, NPS/CSAT calculation and sentiment analysis.
Is Tally secure and compliant enough for regulated buyers?
Tally states it is GDPR compliant, hosted in Europe, with form data encrypted in transit and at rest, and it offers password-protected forms, two-factor authentication and, on Business, automatic submission deletion for privacy frameworks. The pages reviewed do not publish SOC 2, ISO 27001, HIPAA or ISO 42001 attestations, so buyers in those regimes should request evidence directly.
Can Tally replace a CRM or enterprise workflow platform?
No. Tally is a form and data-collection layer. It pushes submissions into Notion, Google Sheets, Airtable, Slack, Linear, Discord, Attio and thousands of tools via Zapier, Make, n8n and webhooks, but it does not offer native Salesforce or SAP objects, approval engines or on-premise deployment.