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Revenue VelocityEstablished · 10 yrs on market

GoCardless

Bank payments platform for collecting and sending payments with lower fees and fewer failures.

By GoCardless · HQ London, United Kingdom · 4.0/5 Value-Position score (estimate)

Positioning guardrails

Best for

  • Businesses with recurring billing — subscriptions, memberships or instalments — that want to cut card fees
  • UK and European finance teams collecting invoices by Direct Debit or Pay by Bank
  • Companies that want accounts-receivable automation instead of chasing late or failed payments
  • Platforms and software partners that need a public API or pre-built integrations (Xero, QuickBooks, Zuora, Salesforce)

Ideal size: 10–1,000+ people · SMB or scale-up with recurring revenue and a billing/accounting stack

Not for

  • Businesses that need card acceptance at checkout or point-of-sale terminals
  • Merchants whose customers mostly sit outside GoCardless' 30+ country bank debit coverage
  • Teams that want a flat-rate contract rather than per-transaction pricing

Value metrics scorecard

Time-to-Value

Minutes to sign up; days to integrate

~3 days to first production value

Total Cost of Ownership

On request

Pay-as-you-go per transaction; no setup or monthly fees on Standard, Advanced or Pro (UK domestic 1% + 20p, capped at £4). Custom plan for £1m+ revenue.

Implementation Friction

2/5

Engineering + admin effort required

Value-Position score

4.0

out of 5 · model estimate

Full cost breakdown

Mandatory implementation fee

None

Seat tiers

No seat tiers; priced per transaction. Custom plan for businesses with £1m+ annual revenue.

Add-on costs

  • Your name on bank statements: +£50 per month
  • Fully custom checkout: +£150 per month
  • Access to capital via Pipe (terms apply)
  • Charities and nonprofits: 25% discount on some transaction fees

Company & support

Who is behind GoCardless, and how your team gets help once it is live.

Company

Founded
Not recorded
Headquarters
London, United Kingdom

How you get support

  • PhoneAll plans
  • EmailNot listed
  • Live chatNot listed
  • Support portal / ticketsAll plans
  • Community forumNot listed
  • Help centre / docsAll plans
  • Dedicated account managerEnterprise only
  • In person / on-siteNot listed
Hours
24/7
Response time
Not stated

Pricing lists 24/7 customer support among features included in all plans; Custom plans add dedicated customer support. Support line and support request form published in site footer.

“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.

Market position

Where GoCardless sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.

Quadrant view

Typical annual cost × Time-to-value

$0/yr$1/yr0d9d19d25d32dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & PriceyGoCardlessOrumEverflowCampaign MonitorNostoOrdway

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

GoCardless is outlined. Click any dot to open its dossier.

Companies on the chart 6 / 10

  • GoCardless
  • Orum
  • Everflow
  • Campaign Monitor
  • Nosto
  • Ordway
Add or change companies

Up to 10 companies including GoCardless. Listed closest first.

Stack fit signal

Compatibility with standard B2B ecosystems.

MCPNot supported

No supported MCP path today, so it cannot be driven from an AI client.

SalesforceIntegration
AWSNot supported
SnowflakeNot supported
HubSpotNot supported
Google WorkspaceNot supported
Microsoft 365Not supported
SAPNot supported
SlackNot supported

AI & MCP readiness

What GoCardless ships in AI, and what it asks of your ecosystem.

AI features shipped

Agentic workflows

Homepage lists 'Agentic Payments', enabling secure end-to-end payments with an AI agent. Success+ retry and Protect+ fraud protection are described as automated, but not explicitly as AI.

In your ecosystem

AI connection
Not supported
Model key
Not recorded
AI usage audit
Not recorded

Compliance attestations

SOC 2 — not heldISO 27001 GDPR HIPAA — not heldFedRAMP — not heldISO 42001 — not heldIAPP AIGP* — not held

* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.

Bottom line

GoCardless is a UK bank payments network used by 100,000+ businesses. It collects one-off, recurring, instalment and outbound payments by Direct Debit and Pay by Bank across 30+ countries, and claims bank payments cost around 49% less than online cards. Success+ recovers up to 70% of failed payments and Protect+ blocks fraud. It ships 350+ integrations (Xero, QuickBooks, Zuora, Salesforce) plus a public API, and prices pay-as-you-go from 1% + 20p per UK transaction with no setup or monthly fees.

Frequently asked questions

How much does GoCardless cost, and are there setup fees?

It is pay-as-you-go: Standard is 1% + 20p per UK domestic transaction (capped at £4), Advanced 1.25% + 20p and Pro 1.4% + 20p, with international transactions from 2% + 20p. The vendor states there are no setup or monthly fees for most users, and Standard, Advanced and Pro are monthly rolling contracts that can be changed or cancelled at any time. A Custom plan exists for businesses with £1m+ annual revenue, where fees may be invoiced monthly and volume discounts apply. Optional add-ons cost £50–£150 per month, and eligible charities receive a 25% discount on some transaction fees.

How long does implementation take?

Self-serve signup is marketed as taking minutes with no commitments and no setup costs. Most teams connect an existing system from 350+ integrations such as Xero, QuickBooks, Zuora and Salesforce, or build a custom integration against the public API. Expect days for a pre-built integration and longer for bespoke builds; GoCardless also publishes developer documentation, guides and a sandbox account.

Is GoCardless secure and compliant?

Yes. GoCardless is authorised by the UK Financial Conduct Authority under the Payment Services Regulations 2017 and has held ISO 27001 certification since 2016. Its security page states a global data risk management programme built to GDPR standards, money held in designated safeguarded client accounts, and encryption of data at rest and in transit. It does not claim SOC 2, HIPAA or FedRAMP on the pages reviewed.

Which payment types and geographies are supported?

GoCardless supports one-off, recurring/subscription, instalment and outbound payments. Collection covers 30+ countries and 8 bank debit schemes using Direct Debit and Pay by Bank, with currency conversion at the real mid-market rate powered by Wise. Open banking data connections reach 2,300+ banks across the UK and Europe.

What support is included?

GoCardless lists 24/7 customer support as included in all plans (Standard, Advanced and Pro), alongside support documentation, support articles and a support request channel, plus a published support phone line. Custom plans add dedicated customer support. No formal response-time SLA is stated on the pages reviewed.