Ketch
Modern privacy management software that keeps data clean, permissioned and AI-ready.
By Ketch Kloud, Inc. · HQ San Francisco, US · 4.6/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Consumer-facing brands that must enforce consent and opt-outs across web, app, advertising and CRM systems from one control plane
- Privacy, legal and security teams replacing OneTrust or stitching together separate CMP, DSR and data-mapping tools
- Mid-market to enterprise teams that want a free self-serve CMP entry point which expands into a full permissioning stack
- Organisations standing up governance over shadow AI and unpermissioned data flows
Ideal size: Mid-market to enterprise (100+ employees) people · Scale-up or enterprise with a dedicated privacy, legal or security function
Not for
- Small sites that only need a basic cookie banner with no DSR, data-mapping or cross-system enforcement
- Teams seeking flat seat-based licensing with no monthly unique-visitor thresholds
- Buyers who want one fixed enterprise fee covering every module from day one
Value metrics scorecard
Time-to-Value
Free CMP in minutes; ~3 weeks to enterprise go-live
~21 days to first production value
Total Cost of Ownership
$5,988/yr
Starts at $0 · Per monthly unique visitor (not page views); data mapping by connected data systems, preference management by contacts. Free $0, Starter $150/mo, Plus from $499/mo annual, Pro custom.
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No seat minimum; tiers by monthly unique visitors (Free 5k, Starter 30k, Plus 100k, Pro 100k+) and data mapping by connected systems.
Add-on costs
- Rights Workflows (DSR automation) add-on available on Plus and included in Pro
- Data mapping, marketing preference management and risk assessments are priced and sold separately from consent management
- Additional data system integrations beyond the 2 included on Free, Starter and Plus
Company & support
Who is behind Ketch, and how your team gets help once it is live.
Company
- Founded
- 2020 · 6 yrs in business
- Headquarters
- San Francisco, US
How you get support
- PhoneNot listed
- EmailAll plans
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Free, Starter and Plus plans list email support; Plus adds a live onboarding call; Pro adds migration support through the Ketch Switch programme plus unlimited support.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Ketch sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Ketch
- KnowBe4
- HYCU
- Portnox
- Snyk
- Tenable
Add or change companies
Up to 10 companies including Ketch. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Ketch ships in AI, and what it asks of your ecosystem.
AI features shipped
Ketch markets itself as an AI privacy company. The Ketch Agent Network, launched 2026, observes regulations, policies, contracts and live data activity, recommends assessments, evidence and configuration changes, and moves approved decisions into privacy workflows; AI Sentry watches for unauthorised data use. No source states which model providers are used or how AI is billed.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Not recorded
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Ketch is a privacy permissioning platform that discovers where data lives, enforces consent and data-subject rights across connected systems, and activates permissioned data for marketing and AI. Founded in 2020 and used by 3,500+ brands, it offers a free CMP entry tier with published pricing from $150/month, 1,000+ pre-built integrations, and paid DSR, data-mapping, risk and marketing-preference modules on its Pro plan. G2-rated 4.6/5 across 170+ verified reviews.
Frequently asked questions
How is Ketch priced?
Ketch prices consent management on average monthly unique users across web and app properties, regardless of whether a visitor interacts with the banner. Data mapping is priced by number of connected data systems and marketing preference management by contact count. Plans are Free at $0 for up to 5,000 unique users, Starter at $150/month for up to 30,000, Plus from $499/month billed annually for up to 100,000, and Pro at custom pricing for larger footprints with the full platform.
How long does implementation take?
Ketch says pre-built connectors can often be implemented in minutes, while more complex environments typically take days to weeks. Spreedly reported going from project start to go-live in three weeks. The free tier is self-serve, with no credit card required, and paid plans add guided setup, migration planning or the Ketch Switch programme from OneTrust.
Which systems does Ketch integrate with?
Ketch advertises 1,000+ pre-built connectors spanning analytics, CDPs, CRM, ecommerce, marketing and ads, productivity, tag management, warehouses and cloud infrastructure. Named examples include Salesforce, HubSpot, Snowflake, Amazon Redshift, AWS Glue, Google Analytics, Google Workspace, Microsoft Office Suite, Adobe products, Shopify, Segment, Tealium and Databricks.
Does Ketch use customer data to train AI models?
Ketch's privacy policy states it does not use Personal Information to train models in a way that identifies individuals unless explicitly disclosed, and that AI/ML sub-processors are contractually restricted from using personal information to improve their own products. Ketch has not published an unqualified no-training statement, so buyers with strict requirements should confirm the terms in their contract.
Is there a genuinely free plan?
Yes. Ketch Free is a full-feature consent management plan at $0/month for up to 5,000 monthly unique visitors. It includes unlimited banner customisation, privacy law templates, website tracker scanning, two no-code integrations and email support, and it does not expire while traffic stays under the threshold. Above 5,000 unique users per month, moving to a paid plan is required.
What is the Ketch Agent Network?
Launched in 2026, the Ketch Agent Network is described as the orchestration layer powering every product in the Ketch platform. It continuously gathers legal obligations, documented policies and live operational activity, recommends assessments, evidence, reports and configuration changes for review, then moves approved decisions into connected privacy workflows while keeping an auditable record.