ReferralCandy
Turn word of mouth into measurable revenue
By ReferralCandy (Anafore) · HQ Singapore, Singapore · 4.5/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Shopify, BigCommerce, WooCommerce and Magento ecommerce brands that want customer referrals and affiliate or influencer programs from one install
- DTC brands with repeat-purchase products and an existing email stack such as Klaviyo, Omnisend, Brevo, Mailchimp or Customer.io
- Growth teams needing two-sided rewards (coupons, store credit, cash, gift cards, free product) with fraud checks before payout
- Merchants who want month-to-month pricing, a 7-day free trial and no annual contract
- Brands that must attribute referral revenue inside GA4, Klaviyo or their ad pixels
Ideal size: 5-50 in marketing/growth people · Ecommerce brand with steady order volume and an email/automation stack already running
Not for
- B2B software or services companies whose buyers are not individual consumers
- Businesses without an online checkout to attach referral tracking to
- Enterprises that require published security certifications, HIPAA BAAs or a FedRAMP path
- Companies looking for self-serve online support, a phone line or a published SLA
- Teams that need on-premise or self-hosted deployment
Value metrics scorecard
Time-to-Value
Same-day - live in an afternoon
~1 days to first production value
Total Cost of Ownership
$948/yr
Starts at $468 · Monthly base fee ($39 to $799) plus a success fee (10.5% down to 0.25%) on net-new referred revenue for a customer's first three orders; month-to-month, cancel anytime.
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No seat tiers. Priced per store; each additional store is a flat $20/month charged at the main store's success-fee rate.
Add-on costs
- Additional stores: $20/month flat each, billed at the main store's success-fee rate
- Provider pass-through fees on PayPal, Venmo and bank-transfer payouts; Tremendous virtual cards and store credit are free
Company & support
Who is behind ReferralCandy, and how your team gets help once it is live.
Company
- Founded
- 2010 · 16 yrs in business
- Headquarters
- Singapore, Singapore
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
The Enterprise plan ($799/month) includes dedicated onboarding and an account manager; the About page says most of the 28-person team works in Customer Success. No support portal, help centre or SLA is published (the /support page returns 404).
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where ReferralCandy sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- ReferralCandy
- Olark
- Leadpages
- Senja
- OptinMonster
- Landbot
Add or change companies
Up to 10 companies including ReferralCandy. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What ReferralCandy ships in AI, and what it asks of your ecosystem.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
ReferralCandy is a referral and affiliate marketing platform for ecommerce brands, launched on the Shopify App Store in 2010 by Singapore-based Anafore. Stores run customer refer-a-friend programs plus affiliate and influencer campaigns from one install, with two-sided rewards (coupons, store credit, cash, gift cards), pre-payout fraud checks and attribution into Klaviyo, GA4 and ad pixels. Plans run $39-$799/month plus a 10.5%-0.25% success fee on net-new referred revenue, month-to-month with a 7-day free trial.
Frequently asked questions
How fast can we launch a referral program?
On Shopify it is a one-click install from the Shopify App Store, and most merchants finish setup the same afternoon: install, pick reward rules, drop the post-purchase widget into the theme, then run a test order. BigCommerce, WooCommerce and Recharge are also one-click. Magento and custom stores need a roughly five-minute JavaScript paste or an API integration.
What does ReferralCandy cost and how does the success fee work?
Four month-to-month plans: Basic $39/month plus 10.5%, Grow $79 plus 3.5%, Scale $249 plus 1.5% and Enterprise $799 plus 0.25%. The success fee is a percentage of the purchase subtotal on net-new customers your program brings in, charged on that customer's first three orders only; repeat orders are fee-free and rewards you pay advocates are never charged. A 7-day free trial requires no credit card.
Can we run affiliate and influencer programs alongside customer referrals?
Yes. One install supports customer referrals and affiliate or influencer campaigns side by side, with a hosted sign-up page, human-readable coupon codes, flat, percentage or per-affiliate commissions, tiered milestones and automated payouts via PayPal, Venmo, Tremendous virtual cards, bank transfer or store credit.
What does it integrate with, and is there an API?
Shopify and Shopify Plus natively, one-click BigCommerce and WooCommerce, a Magento 2 module, and email or API for custom stores. Native email and messaging integrations cover Klaviyo, Omnisend, Brevo, Mailchimp and Customer.io; subscription apps include Recharge, Skio, Loop and others. GA4 plus Google Ads, Meta and AdRoll pixels are supported, and full API access and webhooks ship on every plan.
Are security certifications such as SOC 2 or ISO 27001 published?
No. The vendor's /security, /trust and /compliance pages all return a 404 error as captured in these sources, and no certification claims appear on the product, pricing, integrations or about pages. Buyers with procurement requirements should request documentation directly from the vendor before committing.
Does ReferralCandy offer MCP or AI features?
No source mentions the Model Context Protocol, an MCP server or any AI or machine-learning capability. Fraud protection is described only as flagging self-referrals, suspicious spikes and leaked codes. Treat MCP and AI capability as unevidenced and verify with the vendor if either is a requirement.