Scrunch
Agent Experience Platform for AI search visibility: audit, monitor and optimize how your brand shows up and gets cited in AI answers.
By Scrunch AI · HQ Salt Lake City, US · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Enterprise brand, web and marketing teams that need to see how ChatGPT, Perplexity and Google AI answers describe them
- Agencies managing AI search visibility and GEO deliverables across many client brands
- SEO and content teams shipping pages optimized for AI retrieval, citation and agent consumption
- Companies adding AI search to an existing SEO or digital experience programme
Ideal size: 5-50 marketers people · Growth-stage to enterprise brand with an SEO or content function
Not for
- Teams that only need classic search rank tracking or backlink tooling
- Businesses with no public web content or product catalogue for AI to cite
- Buyers wanting a free tier - Scrunch starts on a paid Core plan after a 7-day trial
- Companies shopping for a CMS, commerce or marketing automation suite
Value metrics scorecard
Time-to-Value
Same day - audit results in 30 seconds
~1 days to first production value
Total Cost of Ownership
$3,000/yr
Starts at $3,000 · Per brand workspace, billed monthly (annual pricing offered). Core $250/mo with 5 licenses; Enterprise custom-priced.
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Core: 5 user licenses, 1 brand workspace. Enterprise: custom licenses and workspaces.
Add-on costs
- None
Company & support
Who is behind Scrunch, and how your team gets help once it is live.
Company
- Founded
- 2023 · 3 yrs in business
- Headquarters
- Salt Lake City, US
How you get support
- PhoneNot listed
- EmailPaid plans
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Core includes email support and self-serve onboarding plus how-to guides and FAQs. Enterprise adds a shared Slack channel, strategy/review calls, a dedicated account team and exec/board reporting.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Scrunch sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Scrunch
- Writesonic
- Framer
- Buffer
- Anyword
- Teachable
Add or change companies
Up to 10 companies including Scrunch. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Scrunch ships in AI, and what it asks of your ecosystem.
AI features shipped
Core job is monitoring and optimizing brand presence in AI search: it tracks citations, sentiment, AI agent traffic and page-level product visibility across ChatGPT, Claude, Perplexity, Gemini, Copilot, Meta AI and Google AI, then recommends page optimizations and content generation.
Your data & models
- Trains on your data
- Never trains on your data
- Runs on
- Not recorded
- AI pricing
- Not recorded
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Scrunch is the Agent Experience Platform from Scrunch AI, a Sitecore company. It audits and monitors how a brand appears in AI answers across ChatGPT, Claude, Perplexity, Gemini, Copilot, Meta AI and Google AI, tracks AI agent traffic, and optimizes site content so LLMs retrieve and cite it. Core starts at $250/month for 5 seats; Enterprise adds AXP, API and MCP access, SSO and a dedicated account team. Scrunch reports 500+ brand and agency customers.
Frequently asked questions
What does Scrunch actually do for a brand?
Scrunch measures how a brand, its competitors and its products appear in AI answers and citations, then helps fix the underlying web content. Products span Agent Pages (an optimized experience for AI agents), Agent Traffic (AI website traffic analytics), Site Optimization, Monitoring and Citations, Insights, Shopping (product-level AI search performance) and AI Search Trends. It is a visibility and optimization layer, not a CMS or commerce platform.
How is Scrunch priced?
The published Core plan is $250 per month and includes 125 unique prompts, 5,000 responses per month, 5 site audits per month, one brand workspace, five user licenses and four LLMs (ChatGPT, Perplexity, Google AIO, Copilot), plus email support and a 7-day free trial. Enterprise is custom-priced and adds custom prompt and response volumes, AXP, API and MCP access, expanded model coverage, SSO (SAML, OIDC) and a dedicated account team. Annual pricing is offered.
How quickly can we see value?
A self-serve AI visibility audit returns results in about 30 seconds and needs no credit card, and onboarding on Core is self-serve, so first production value typically lands on day one. Deeper value - page optimizations, content generation, AXP and multi-domain tracking - is gated to the Enterprise plan with onboarding support, which extends the ramp for larger programmes.
How long has the vendor been around and who owns it?
Scrunch began building in 2023 and emerged from stealth in 2024 with $4M led by Mayfield; it raised a $15M Series A in 2025 and reports $26M total funding. In 2026 Scrunch was acquired by Sitecore and continues to operate as a standalone platform. The company is headquartered in Salt Lake City, Utah, and says it serves 500-plus brands and agencies.
Does Scrunch train AI models on our data?
Scrunch's privacy policy states that it will never use your personal information, whether collected directly or via third-party integrations such as Google Workspace, to train general-purpose AI models such as foundation models. Scrunch does not publish which third-party model providers power its own features, so model and audit specifics should be confirmed with the vendor during evaluation.
Which AI platforms and integrations are covered?
Core monitors four LLMs (ChatGPT, Perplexity, Google AIO, Copilot). Enterprise expands to nine, adding Claude, Gemini, Meta AI, Google AI Mode and Grok. Enterprise also adds data integrations including Looker Studio access, query API access, CLI access via email and Slack, advanced API access and MCP access, plus Google SSO on all plans and SAML/OIDC SSO on Enterprise.