Supermetrics
Marketing intelligence platform that connects ad, web and ecommerce data to BI tools, spreadsheets and AI chat.
By Supermetrics Oy · HQ Helsinki, Finland · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Marketing teams consolidating spend and performance data from many ad, social, web and ecommerce platforms
- Agencies that need repeatable client reporting and dashboards without manual data pulls
- Data teams delivering analytics-ready marketing data into BigQuery, Snowflake or other warehouses
- Enterprises needing SSO/SAML, data residency and workspace governance for marketing data
- Small and medium businesses wanting enterprise-grade connectors at a predictable subscription price
Ideal size: 2–250+ people · Marketing or analytics function running campaigns across several channels
Not for
- Teams that only need one or two small data sources and no automated refresh
- Buyers who want usage- or query-based pricing instead of a fixed subscription
- Companies looking for a full CDP, merchandising or ERP analytics suite
- Organisations with no ad, web or marketing data sources to connect
Value metrics scorecard
Time-to-Value
About a week (14-day free trial, no credit card)
~7 days to first production value
Total Cost of Ownership
$2,124/yr
Starts at $528 · Fixed subscription priced by destination, data sources, users and accounts per data source; billed monthly or yearly (about 20% saving on yearly). No usage or query-based fees.
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Starter includes 1 user and 3 data sources; Growth includes 2 users and 6 data sources; Enterprise has custom user and data source limits. Extra users are sold as add-ons.
Add-on costs
- Additional users from about $37–$47 USD per month depending on package
- Additional destinations from about $49–$62 USD per month
- Additional data sources from about $37–$47 USD per month
- Additional accounts per data source from about $11–$14 USD per month
- Data warehousing, Data API, Management API, Storage and custom data import are Enterprise-tier features
Company & support
Who is behind Supermetrics, and how your team gets help once it is live.
Company
- Founded
- 2009 · 17 yrs in business
- Headquarters
- Helsinki, Finland
How you get support
- PhoneNot listed
- EmailAll plans
- Live chatAll plans
- Support portal / ticketsAll plans
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
Pricing page describes standard support as 24/7 coverage with tickets, chat and email, plus a Customer Success Manager and success plan; the homepage separately cites 24/5 support across time zones. No response-time SLA is published.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Supermetrics sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Supermetrics
- monday.com
- Framer
- Docusign
- Zoho
- Agorapulse
Add or change companies
Up to 10 companies including Supermetrics. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Supermetrics ships in AI, and what it asks of your ecosystem.
AI features shipped
Supermetrics markets AI features plus integrations that bring marketing data into Claude, ChatGPT and Microsoft Copilot, and Supermetrics Studio bundles monthly AI credits per package. The site describes asking questions in natural language to get executive-ready insights and recommendations; it does not document model choice, BYOK or AI audit logging.
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Supermetrics is a marketing intelligence platform that automates pulling data from ad, social, web, ecommerce and CRM sources and delivering it to Google Sheets, Looker Studio, Excel, Power BI, data warehouses such as BigQuery and Snowflake, and AI tools including Claude and ChatGPT. It adds Storage, data transformations, a Data API and a native MCP server. Plans start around $44 per month billed yearly; standard support covers tickets, chat and email, and the vendor is SOC 2 Type II and ISO 27001 certified.
Frequently asked questions
What does Supermetrics actually do?
It connects marketing and sales platforms such as Google Ads, Facebook Ads, Google Analytics 4, TikTok, LinkedIn, Shopify and HubSpot, then delivers standardised, refreshed data to a destination you choose: Google Sheets, Looker Studio, Excel, Power BI, a data warehouse like BigQuery or Snowflake, or an AI tool such as Claude or ChatGPT. It also offers Storage, data transformations, a Data API and a Management API.
How is Supermetrics priced?
Pricing is a fixed subscription built from four components: the destination, the number of data sources, the number of users and the number of accounts connected per data source. Starter starts at $44 per month billed yearly (1 user, 3 data sources), Growth at $177 per month billed yearly (2 users, 6 data sources), and Enterprise is quote-based. Supermetrics states there are no usage, query-volume or data-transfer fees, and extras such as users, data sources, accounts and destinations can be added as paid add-ons.
How long does it take to get value?
Setup is self-serve: connect a destination, authenticate your data sources and start pulling data. A 14-day free trial is offered for any connector or destination with no credit card required, and the vendor positions time-to-insight in minutes rather than months. Larger warehouse and API deployments in the case studies typically take weeks, especially where transformations, governance and multiple teams are involved.
Can we use Supermetrics with our data warehouse and AI tools?
Yes. Data warehousing is an Enterprise feature supporting BigQuery, Snowflake and Amazon Redshift among others, and Supermetrics also exposes a Data API and a Management API for programmatic delivery and administration. On the AI side, the platform brings marketing data into Claude, ChatGPT and Microsoft Copilot, ships Supermetrics Studio with monthly AI credits, and provides its own MCP server for custom workflows.
What security and compliance coverage is claimed?
The vendor states it undergoes annual SOC 2 Type II audits and is ISO 27001 certified, and that its products are GDPR and CCPA compliant. Connections use TLS 1.2+ encryption, customer data is encrypted at rest when stored, connections rely on OAuth read-only tokens where possible, and Enterprise adds SSO with SAML and data residency controls. HIPAA, FedRAMP and ISO 42001 are not claimed.
What support is included?
Standard support across plans is described as coverage with tickets, chat and email, plus a searchable knowledge base and video library on the Supermetrics Hub. Enterprise customers can also get a Customer Success Manager and success plan. The pricing page describes standard support as 24/7 coverage, while the homepage refers to 24/5 support across time zones, so confirm the exact hours for your region during evaluation.