Triptease
Data marketing platform for hotels that grows direct bookings and cuts OTA commission.
By Triptease · HQ London, UK · 4.3/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Independent hotels, groups and resorts that want to grow direct bookings and reduce OTA commission
- Hotel revenue, marketing and e-commerce teams running multichannel campaigns
- Properties that need automated metasearch bidding and real-time price parity matching
- Hotels wanting on-site personalization and cart-abandonment email without development work
- Groups that need one platform for cross-channel attribution and reporting
Ideal size: 5–100 people · Hotel or group with a live booking engine and a dedicated revenue or marketing function
Not for
- Hoteliers looking for a booking engine, PMS or channel manager — Triptease is none of those
- Properties unwilling to fund ad spend alongside licence fees
- Single-property hotels with no dedicated marketing or revenue resource
- Businesses outside hospitality and travel
Value metrics scorecard
Time-to-Value
2–4 weeks
~30 days to first production value
Total Cost of Ownership
On request
Custom quote; fixed licence fee, or CPA commission per booking on traffic-driving channels
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Custom — priced on hotel size, direct booking volume and selected products
Add-on costs
- Ad spend for Metasearch, Paid Search and Display Retargeting (licence + ad spend model)
- Optional custom integration build may carry an extra charge
Company & support
Who is behind Triptease, and how your team gets help once it is live.
Company
- Founded
- 2015 · 11 yrs in business
- Headquarters
- London, UK
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumAll plans
- Help centre / docsAll plans
- Dedicated account managerAll plans
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
All plans include a dedicated onboarding specialist, regional support teams across LATAM, NORAM, APAC and EMEA, online learning resources and a community of hotel experts; customer success managers give tailored guidance.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Triptease sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Triptease
- Asksuite
- Oaky
- Xola
- Cloudbeds
- FareHarbor
Add or change companies
Up to 10 companies including Triptease. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Triptease ships in AI, and what it asks of your ecosystem.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Triptease is a data marketing platform for hotels that combines price parity data, guest intent signals and marketing automation to grow direct bookings and cut OTA dependency. Modules cover metasearch bidding, paid search, display retargeting, on-site personalization, price match and cart-abandonment email, connected to 180+ booking engines, CRMs and RMSs. Pricing is a custom quote on either a fixed licence or a CPA-per-booking model, with a 90-day trial. Trusted by 12,500+ hotels since 2015.
Frequently asked questions
How does Triptease pricing work?
Pricing is a custom quote rather than a published list price. For data marketing and on-site solutions Triptease charges a fixed licence fee; for channels that drive traffic to your site you can choose either a licence fee plus ad spend or a CPA model where Triptease takes a commission on each booking it assists. Cost depends on hotel size, direct booking volume and the products selected.
Does Triptease replace our booking engine or PMS?
No. Triptease sits alongside your existing stack and plugs into over 180 booking engines, CRMs and RMSs. Metasearch connects with Google Hotel Ads, TripAdvisor and Trivago. If your provider is not already supported, Triptease will look at building a custom connection, which may carry an extra charge.
How much effort is implementation?
Triptease says personalization work needs no development effort, and all plans include a dedicated onboarding specialist plus regional support teams. Because integrations with most major hospitality vendors are pre-built, the main effort is selecting channels and connecting your existing systems rather than custom engineering.
What ROI do hotels report?
Vendor-published customer stories cite strong results: Royal Group Hotels reports $5M in annual direct booking revenue, Grand Traverse Resort and Spa over $1M in booking value with 23% of website revenue driven by Triptease, and Amarante Resorts reports 297x ROI in two months. Triptease states an average 44x ROAS from retargeting campaigns.
Which marketing channels does Triptease cover?
Metasearch, Paid Search, Display Retargeting, Website Personalization (Messages), Price Match, Auto Date Boost, Email cart-abandonment and Paid Social brand advertising. Hotels can start with a subset of channels and add more later, or run all of them.
Is there a trial?
Triptease advertises a 90-day trial, and its booking pitch is "no booking, no fee".