Upflow
AI-powered accounts receivable platform that helps B2B finance teams collect smarter and get paid faster.
By Upflow · HQ Paris, France · 4.8/5 Value-Position score (estimate)
Positioning guardrails
Best for
- B2B finance and AR teams managing roughly $10M+ in annual invoiced revenue who want to cut DSO and automate collections
- Mid-market companies already running NetSuite, Sage Intacct, QuickBooks Online, Xero or Pennylane that want same-day, real-time ERP sync
- Teams handling high invoice volumes (40,000–700,000 new invoices per year) that need multi-channel dunning across email, SMS, calls and letters
- Finance organisations that want AI agents with autonomy controls, ranging from suggestion-only to fully autonomous follow-up
- Companies that want AR data and analysis surfaced inside Claude, ChatGPT or Copilot through Upflow's MCP server
Ideal size: 5–50 AR/finance staff people · Scale-up or mid-market B2B with an existing AR/collections function and an ERP
Not for
- Buyers who need published list pricing before a demo — paid plans are quote-based on invoiced revenue
- Businesses below the $10M annual invoiced revenue threshold of the Starter plan
- Companies that must have contract or DPA redlines accepted: Upflow states no legal and security comments are accepted on the MSA, or on DPAs for monthly plans and the $10M plan
- B2C or card-only businesses with no B2B invoicing and receivables workflow
- Teams that need every AI agent available on the entry plan — Collections, AP Portal and Cash Application agents sit on higher tiers
Value metrics scorecard
Time-to-Value
Days to 2 weeks (same-day deployment claimed)
~7 days to first production value
Total Cost of Ownership
$4,680/yr
Starts at $0 · Plans are quote-based on annual invoiced revenue (GIV), with no seat fees, billed annually or quarterly and prepaid. Published figure: $390/month platform fee for Upflow Payments. A free Discover…
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Unlimited user seats on all plans; no seat fees. Limits are on annual invoiced revenue (GIV) and new invoices per year, from 40k on Starter to 700k on Enterprise.
Add-on costs
- Upflow Payments gateway: $390/month platform fee plus 3.5% + $0.30 per card transaction (domestic and international)
- ACH direct debit: 0.8% per successful transaction, capped at $5
- Upflow Payments Lite: small fee to use your own third-party payment gateway (quote required)
- SMS, calls and letters in collections are subject to usage fees
- Custom integrations and custom professional services are available on quote
- Cash Application is a paid add-on on lower plans and included on higher tiers
Company & support
Who is behind Upflow, and how your team gets help once it is live.
Company
- Founded
- 2018 · 8 yrs in business
- Headquarters
- Paris, France
How you get support
- PhoneNot listed
- EmailPaid plans
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Email support is listed from the Starter plan; self-onboarding materials accompany it. A dedicated onboarding specialist appears on Grow and a dedicated CS manager from Scale upward. A public Help Center and documentation site are available to everyone.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Upflow sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Upflow
- Wistia
- lemlist
- Grain
- Instantly
- UserGuiding
Add or change companies
Up to 10 companies including Upflow. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Upflow ships in AI, and what it asks of your ecosystem.
AI features shipped
Upflow markets AI assistants across the app and four named agents: Insights, Collections, AP Portal and Cash Application, with autonomy controls from suggestion-only to fully autonomous. The Insights Agent is included on all plans; the other agents are limited to higher tiers, subject to fair usage.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- OpenAI, Anthropic
- AI pricing
- Included in the plan
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Upflow is a Financial Relationship Management platform for B2B accounts receivable: AR analytics, AI collections agents, B2B payments and cash application aimed at cutting DSO. Plans are priced on annual invoiced revenue (GIV) with unlimited seats and are quote-based, plus a free Discover tier; Upflow Payments carries a $390/month platform fee. Native integrations cover NetSuite, Sage Intacct, QuickBooks, Xero, Salesforce, HubSpot, Slack and Gmail, plus a public REST API and an MCP server for Claude, ChatGPT and Copilot.
Frequently asked questions
How is Upflow priced?
Plans are based on annual Gross Invoice Value (GIV) rather than seats — user seats are unlimited. There are five tiers, from Starter (up to $10M in annual invoiced revenue) to Enterprise (over $100M), each with a new-invoice cap, and all paid plans are quote-based with annual or quarterly prepaid commitments. A free Discover plan provides AR analytics on live data. Upflow Payments adds a $390/month platform fee plus per-transaction fees: cards 3.5% + $0.30, ACH 0.8% capped at $5.
How long does implementation take?
Upflow states that integrations are native, no-code and require no implementation, with same-day deployment and real-time rather than batch sync. Customers describe onboarding as light: one controller said their team was up and running within hours and another that there was no training time. Dedicated onboarding specialists start on the Grow plan and dedicated CS managers from Scale upward, and custom integrations can be delivered by Upflow's professional services team from a statement of work.
Are the AI agents included in the plan price?
Upflow bundles AI assistants across the app rather than selling AI separately. The Insights Agent is included on all plans, so you can ask questions of your AR data from day one. The Collections Agent and AP Portal Agent appear on the Scale plan and the Cash Application Agent on Accelerate, subject to plan availability and fair usage. Agent autonomy is configurable, from suggestion-only through to fully autonomous outreach.
Which ERP, CRM and payment systems does Upflow connect to?
Native connectors cover NetSuite, Sage Intacct, QuickBooks Online, Xero, Pennylane, Rillet, Zuora, Chargebee and Stripe Billing, plus Gmail, Slack, HubSpot and Salesforce (two-way CRM from the Scale and Accelerate plans respectively). SAP S/4Hana and Microsoft Dynamics 365 Business Central are listed as coming soon. A public REST API, sandbox and documentation support custom builds, and an MCP server exposes Upflow inside Claude, ChatGPT and Copilot.
What results do customers report?
Upflow's published customer stories cite an average 30% DSO reduction within three months, a 68% decrease in invoices 31+ days overdue, 99% automatic collection after 18 months, 75% less time spent on cash collection after seven months, and an 85% rate of follow-up emails processed automatically. Case studies include Lattice, Passport, Productboard, Invicti, OVRSEA, PlayPlay and Veryable. Results vary by invoice volume, payment mix and how much autonomy teams grant the agents.
Can Upflow pass a security review?
Upflow states on its site that an independent audit certifies that its security controls and processes align with AICPA SOC 2 standards, and enterprise SSO is listed on the Accelerate and Enterprise plans. Its documentation hub includes legal and security documents. Buyers should still request the current SOC 2 report, DPA and sub-processor list during procurement, since detailed certifications are not published on the vendor pages reviewed.