Claap
AI conversation intelligence that turns calls, meetings and emails into CRM fields, coaching scores and agent-ready data.
By Claap · 4.3/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Revenue teams at B2B companies whose Salesforce, HubSpot, Attio or Pipedrive records have to stay current without rep admin
- Sales leaders and RevOps who want every rep scored against MEDDIC, MEDDPICC, BANT or SPICED after every call
- Teams replacing Gong, Modjo, Fathom or Clari who want their recording and transcript history migrated
- Multilingual sales organisations needing transcripts, scoring and CRM fields in 99+ languages
- Organisations that want conversation data exposed to Claude, ChatGPT or custom agents through MCP
Ideal size: 10–500 revenue seats people · B2B company with a CRM and a defined sales methodology
Not for
- General meeting-notes or engineering stand-up recording rather than revenue conversations
- Teams that cannot record or transcribe calls for legal, consent or works-council reasons
- Buyers requiring on-premise deployment, FedRAMP or a public-sector authorisation
- Companies with no CRM and no plan to automate pipeline data
- Ad-hoc screen recording for individuals with no coaching or forecast need
Value metrics scorecard
Time-to-Value
Same day, roughly 15 minutes to start
~1 days to first production value
Total Cost of Ownership
$18,000/yr
Starts at $0 · Per-seat licences billed monthly or annually (20% off annual); Basic licences are free and can be mixed in one workspace
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Basic free; free workspace capped at one team and 20 members; paid workspaces have no member cap
Add-on costs
- AI credits beyond the pooled monthly allowance (500 per seat on Pro, 1,000 per seat on Business); extra-credit pricing is not published
Company & support
Who is behind Claap, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailAll plans
- Live chatAll plans
- Support portal / ticketsNot listed
- Community forumAll plans
- Help centre / docsPlan not stated
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Pricing page lists standard email and chat support on Basic, priority email and chat on Pro and Business, and a dedicated account manager plus custom onboarding and education on Enterprise. A public help centre and Slack community are also offered.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Claap sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Claap
- LiveChat
- JustCall
- Vivun
- Amplemarket
- Dropbox Sign
Add or change companies
Up to 10 companies including Claap. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Claap ships in AI, and what it asks of your ecosystem.
AI features shipped
AI runs on OpenAI (GPT family) for titles, summaries and chapters; revenue agents and AI fields extract structured CRM values from calls and emails, and a native MCP connector exposes the same views to Claude, ChatGPT or custom agents. MCP is on every plan including free; transcripts and call summaries do not consume AI credits. Agent writes run as the user and are logged against that account.
Your data & models
- Trains on your data
- Never trains on your data
- Runs on
- OpenAI
- AI pricing
- Billed by usage or credits
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Basic visibility
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Claap is AI conversation intelligence for revenue teams: it records Zoom, Google Meet, Teams, VoIP and in-person meetings plus contact emails, then extracts CRM fields, blockers, next steps and coaching scores and writes them back to Salesforce, HubSpot, Attio or Pipedrive. A native MCP connector exposes the same structured views to Claude, ChatGPT or custom agents on every plan. Basic is free; Pro is $32 and Business $60 per user per month billed annually, with CRM auto-fill and Claap AI from Business up.
Frequently asked questions
How long does it take to get value from Claap?
Claap's own FAQ says about 15 minutes for you and your team: sign up on the free plan, connect your calendar and conferencing tools, and record a first meeting. CRM auto-fill, per-rep coaching scorecards and Claap AI across all meetings sit on the Business licence; Enterprise adds SSO, SCIM, the Claap API, white-glove onboarding and migration support.
Is our call data used to train AI models?
No, on Claap's published statements. The site says your data is never used to train models, and the privacy policy states Claap uses OpenAI's Enterprise API (not ChatGPT) and that OpenAI does not train or improve models on data submitted through that API. Deleting a video deletes its transcript and generated outputs from Claap systems; OpenAI retains data for at most 30 days for abuse monitoring.
Does Claap fit our CRM and AI stack?
Salesforce, HubSpot, Attio and Pipedrive syncs, plus Zapier, Make, n8n and webhooks, are on Business and Enterprise plans. The native MCP connector is on every plan including free, so Claude, ChatGPT, Cursor or any MCP-compatible client can read saved views and AI fields, inherited with your Claap permissions. The Claap API itself is Enterprise only.
What does Claap cost for a 25-person sales team?
Basic licences are free. Pro is $32 per user per month billed annually ($40 monthly); Business, which adds CRM auto-complete, AI coaching and Claap AI across meetings, is $60 per user per month annually ($75 monthly). Twenty-five Business seats is roughly $18,000 a year. Enterprise is custom, and unused licences free up and can be reassigned mid-cycle.
Can we migrate from our current conversation-intelligence vendor?
Claap says it migrates transcripts, recordings and metadata from Gong, Modjo, Fathom and Clari, and lists custom migration services, Slack community access and white-glove onboarding. Replacing another recorder is a stated focus: customer stories such as Weglot describe moving off a solution that was too expensive, reactive and limited.
Do we need a bot to join our calls?
No. Claap records Zoom, Google Meet and Microsoft Teams without joining as a participant, and the homepage notes no bot joined the call. A visible bot recorder is available on every plan, in-person meetings can be captured from the iOS or Android app, and dialer calls and emails are pulled into the same deal timeline.