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Ops EfficiencyEstablished · 2 yrs on market

Granola

The AI notepad for back-to-back meetings — notes, actions and memory without a meeting bot.

By Granola, Inc. · 4.3/5 Value-Position score (estimate)

Positioning guardrails

Best for

  • Individuals and teams in back-to-back meetings who want notes without a bot joining the call
  • Sales, customer success and product teams that need meeting context flowing into CRM, Slack and task tools
  • In-person and hybrid teams that need mobile capture as well as desktop
  • Security-conscious organisations needing SSO, SCIM, admin controls and HIPAA workspaces

Ideal size: 10–500 seats people · Scale-up or enterprise with heavy meeting volume and an existing CRM/Slack stack

Not for

  • Teams that need every call auto-recorded and archived (Granola is manually started and bot-free)
  • Buyers wanting a deep conversation-intelligence suite with call scoring and revenue analytics
  • Organisations requiring phone support lines, published SLAs, or private-cloud/on-prem deployment
  • Users who need unlimited meeting history on the free tier (30-day cap)

Value metrics scorecard

Time-to-Value

Under 1 day (free download)

~1 days to first production value

Total Cost of Ownership

$8,400/yr

Starts at $0 · Per user, per month: Basic free, Business $14, Enterprise $35; annual billing available

Implementation Friction

1/5

Engineering + admin effort required

Value-Position score

4.3

out of 5 · model estimate

Full cost breakdown

Mandatory implementation fee

None

Seat tiers

No stated minimum; free individual tier; centralized billing and user management from Business up

Add-on costs

  • Salesforce integration, SSO/SCIM, HIPAA workspaces, audit API and admin controls for MCP require the $35/user/month Enterprise tier

Company & support

Who is behind Granola, and how your team gets help once it is live.

Company

Founded
Not recorded
Headquarters
Not recorded

How you get support

  • PhoneNot listed
  • EmailAll plans
  • Live chatNot listed
  • Support portal / ticketsNot listed
  • Community forumNot listed
  • Help centre / docsAll plans
  • Dedicated account managerEnterprise only
  • In person / on-siteNot listed
Hours
Not recorded
Response time
Not stated

Help and feedback by email ([email protected]) plus a self-serve help center; Business and Enterprise get standard support, Enterprise gets priority and dedicated support. No support phone line or published SLA.

“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.

Market position

Where Granola sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.

Quadrant view

Typical annual cost × Time-to-value

$240/yr$860/yr$3k/yr$6k/yr$10k/yr0d1d5d8dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & PriceyGranolaCal.comScribeTime DoctorFoxit PDF EditorSignWell

The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.

Granola is outlined. Click any dot to open its dossier.

Companies on the chart 6 / 10

  • Granola
  • Cal.com
  • Scribe
  • Time Doctor
  • Foxit PDF Editor
  • SignWell
Add or change companies

Up to 10 companies including Granola. Listed closest first.

Stack fit signal

Compatibility with standard B2B ecosystems.

MCPNative

Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.

SalesforceIntegration
AWSNot supported
SnowflakeNot supported
HubSpotNative
Google WorkspaceNative
Microsoft 365Native
SAPNot supported
SlackNative

AI & MCP readiness

What Granola ships in AI, and what it asks of your ecosystem.

AI features shipped

AI-native
Copilot / assistantAI search

Granola is AI-native: it transcribes device audio and writes/enhances notes, pre-meeting briefs and follow-up emails, with in-app chat across meetings and an MCP connector that exposes notes to other AI apps. The security page names OpenAI and Anthropic as AI providers.

Your data & models

Trains on your data
Trains by default; you can opt out
Runs on
OpenAI, Anthropic
AI pricing
Included in the plan

In your ecosystem

AI connection
Official MCP server
Model key
Not recorded
AI usage audit
Not recorded

Compliance attestations

SOC 2 ISO 27001 — not listedGDPR — not listedHIPAA FedRAMP — not listedISO 42001 — not listedIAPP AIGP* — not listed

* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.

Bottom line

Granola is the AI notepad for back-to-back meetings. It captures desktop or phone audio without a bot joining the call, then writes and enhances notes, pre-meeting briefs, action items and follow-up emails. Free Basic plan, $14/user/month Business and $35/user/month Enterprise, with SSO, SCIM, HIPAA workspaces and admin-controlled MCP. Works with Zoom, Meet, Teams and in-person meetings, with integrations into Slack, Notion, HubSpot, Salesforce and an official MCP connector.

Frequently asked questions

How does Granola avoid sending a bot into our meetings?

Granola runs on desktop and mobile and uses your microphone and computer meeting audio to transcribe in the background. You start it manually; it does not auto-join or auto-record, and no bot appears in Zoom, Meet, Teams or any other meeting app.

What does Granola cost for a team?

Basic is free but limits history to 30 days. Business is $14 per user per month and adds unlimited history, advanced AI models, pre-meeting briefs, integrations and API access. Enterprise is $35 per user per month and adds SSO, SCIM, HIPAA-compliant workspaces, audit API, workspace-wide retention and admin controls for MCP and sharing.

Does Granola train AI models on our meeting data?

Granola states it does not allow third parties such as OpenAI or Anthropic to train on your data. Granola itself trains on anonymised/de-identified data, and you can opt out in settings per user; Enterprise workspaces have model training off by default and admins can enforce a workspace-wide opt-out.

Is Granola ready for an enterprise security review?

The vendor cites SOC 2 Type II and HIPAA-compliant workspaces, SSO/SAML, SCIM provisioning, audit API, a DPA, configurable transcript retention and auto-deletion, and encrypted storage in a US-hosted AWS VPC. Audio is deleted after transcription and MCP access is off by default for enterprises. FedRAMP and ISO 27001 are not claimed.

How fast can a team get value from Granola?

Users download the app, sign in with Google or Microsoft and start a meeting in minutes, so first production value is typically same-day. Pre-meeting briefs, follow-up email drafting and integrations such as Slack, Notion and HubSpot sit on the paid Business tier.

Granola Review: TTV, TCO & Best Fit (Under 1 day (free download) to value) | Value-Position