Mural
The visual AI platform that turns team alignment into an ongoing way of working
By Tactivos, Inc. d/b/a Mural · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Cross-functional teams running workshops, ideation, mapping and design-thinking sessions on a shared infinite canvas
- Sales, R&D, marketing and consulting organisations that must align dispersed stakeholders around one visual workspace
- Enterprises standardising collaboration with SSO, SCIM, audit logs, eDiscovery, data residency and BYOK encryption
- Teams that want MCP-compatible AI agents such as Claude, ChatGPT or Copilot working directly on the canvas
Ideal size: 10–1,000+ (Team+ to Enterprise) people · Scale-up or enterprise with distributed, cross-functional teams
Not for
- Solo users or small teams that only need lightweight diagramming and never collaborate in real time
- Buyers who need a formal project-management or task system of record
- Companies that will not fund per-member licences beyond the free three-mural tier
Value metrics scorecard
Time-to-Value
Under 2 weeks (free plan, instant setup)
~7 days to first production value
Total Cost of Ownership
$21,600/yr
Starts at $120 · Per member, per month; Free tier, Team+ $9.99/member/month billed annually, Business $17.99; Enterprise custom
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Free: unlimited members, 3 editable murals; paid plans priced per member; guests and visitors free
Add-on costs
- Enterprise Premier Support (paid add-on)
- Transformation Services via Mural Accelerate (contract terms apply)
- BYOK encryption covered by the Enterprise platform fee
Company & support
Who is behind Mural, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhonePlan not stated
- EmailPaid plans
- Live chatPaid plans
- Support portal / ticketsAll plans
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Support page publishes [email protected] and +1 415 687 2501. Pricing table: Free is self-serve; Team+ Standard; Business adds chat, email and priority support; Enterprise adds Premier Support ($) and customer success professionals.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Mural sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Mural
- Notion
- Linear
- Cal.com
- Softr
- Zoom Workplace
Add or change companies
Up to 10 companies including Mural. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Mural ships in AI, and what it asks of your ecosystem.
AI features shipped
Mural AI generates mind maps, clusters sticky notes by topic, summarises canvas content and classifies stickies by sentiment, and users can converse with Mural AI. The Mural MCP Server lets external agents create and edit canvas content. Microsoft 365 Copilot can find murals and summarise canvas text.
Your data & models
- Trains on your data
- Never trains on your data
- Runs on
- Not recorded
- AI pricing
- Not recorded
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Basic visibility
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Mural (Tactivos, Inc.) is a visual collaboration workspace where distributed teams run workshops, ideation, mapping and planning on a shared infinite canvas. Facilitation tooling and 250+ templates pair with Mural AI (mind maps, clustering, summaries, sentiment) and a public-preview MCP server that lets Claude, ChatGPT and Copilot agents read and write canvases. Pricing runs from a free tier to Team+ ($9.99/member/month annual) and Business ($17.99); Enterprise adds SSO, SCIM, audit logs and data residency. Mural holds SOC 2 Type 2, ISO 27001 and ISO 42001 certifications.
Frequently asked questions
What does Mural cost for a typical mid-market team?
Mural is free for unlimited members with three editable murals. Team+ is $9.99 per member per month billed annually ($12 monthly), Business is $17.99 per member per month billed annually, and Enterprise is custom. Guests and one-time visitors are not charged. A 100-member Business team is roughly $21,600 per year.
How quickly can a team get value from Mural?
Sign-up is instant with no credit card and cancel anytime, and the free plan supports three murals straight away, so most teams run their first session within days. Enterprise rollouts add SSO and SCIM provisioning work, which Mural supports with Mural Accelerate, customised onboarding and in-house customer success professionals.
Does Mural use our content to train AI models?
No. Mural states that it does not use customer content to train AI models and that customer content is not used to train models. Administrators control AI agent access through client allowlisting, access permissions and audit capabilities.
What security and compliance certifications does Mural hold?
Mural maintains SOC 2 Type 2, ISO 27001 and ISO 42001 certifications and supports GDPR and CCPA compliance. Enterprise adds SSO (SAML 2.0), SCIM provisioning, audit logs with SIEM support, eDiscovery, data retention, data residency, file type restrictions and BYOK encryption.
Which tools does Mural integrate with?
Official integrations include Microsoft Teams, Outlook, Office, Entra ID, Planner and Defender, Microsoft 365 Copilot, Slack, Salesforce, Jira, Azure DevOps, Confluence, Figma, Google Workspace, Okta, Webex, Zoom and Zapier. A Mural MCP Server, in public preview on paid plans, lets MCP-compatible agents such as Claude, ChatGPT and Copilot work on canvases.
Can people outside our company collaborate in Mural?
Yes. Guests can be given ongoing access to open rooms or individual murals as clients or partners, and visitors are included in every plan so one-time collaborators can join a specific mural without a licence.