Roofr
Tools proven to win more jobs — roofing CRM, measurements, proposals and payments in one login
By Roofr · 4.7/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Residential roofing contractors who want to replace several point tools with one platform
- Roofing sales teams that need instant homeowner estimates and fast, branded proposals
- Owners who want measurements, material ordering, invoicing and payments in a single login
- Field crews that work from a phone in the truck or on the roof
Ideal size: 1–50 people · Roofing contractor scaling from owner-operator to a multi-crew sales operation
Not for
- General contractors and non-roofing trades — the platform is roofing-specific
- Companies that need Roofr's tools embedded inside an external CRM
- Buyers needing deep custom enterprise integrations beyond the documented set
Value metrics scorecard
Time-to-Value
About 1 week with guided onboarding
~7 days to first production value
Total Cost of Ownership
$3,588/yr
Starts at $0 · Base plan plus optional add-ons, billed monthly or annually (annual saves about 15%); no per-seat charges
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No per-seat pricing; plan cards list unlimited users (FAQ states 3 seats on Starter, 5 on Essentials, unlimited on Scale)
Add-on costs
- Instant Estimator: $125/mo billed annually ($149/mo monthly)
- Roofr Sites (beta): $85/mo billed annually ($99/mo monthly)
- AI Receptionist: $85/mo billed annually ($99/mo monthly)
- SMS texting: $49/mo on Essentials and Scale (annual billing)
- Measurement reports: pay-as-you-go, $13 per report on paid plans, $19 on Starter
- ESX files: $12/report on Starter, $10/report on Measure+
Company & support
Who is behind Roofr, and how your team gets help once it is live.
Company
- Founded
- 2016 · 10 yrs in business
- Headquarters
- Not recorded
How you get support
- PhoneAll plans
- EmailAll plans
- Live chatAll plans
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerPaid plans
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- 13-minute average reply from a real person (vendor claim)
Homepage states support is available by call, chat and email 7 days a week, with a 90%+ satisfaction rating. Unlimited onboarding calls and a dedicated Account Manager are marked as available for paid subscribers. No 24/7 claim is made.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Roofr sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Roofr
- Workiz
- Builder Prime
- MarketSharp
- Aurora Solar
- STACK
Add or change companies
Up to 10 companies including Roofr. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Roofr ships in AI, and what it asks of your ecosystem.
AI features shipped
No AI features recorded for this product.
The pricing page sells an 'AI Receptionist' add-on ($85/mo billed annually) that answers calls, books visits and gives quotes. No AI features are documented for the core CRM, measurement, proposal or payments workflows.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Paid add-on
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Roofr is an all-in-one roofing CRM from measurement to payment, built by roofers for roofers. It combines instant homeowner estimates, $13 roof measurement reports, proposals, material ordering, job boards, invoicing and payments in one login, with mobile use in the field. Base plans run from a free Starter tier to the $349/mo Scale CRM, with no per-seat charges and no setup fees, plus add-ons for the Instant Estimator, Roofr Sites and an AI Receptionist. Support is by phone, chat and email 7 days a week.
Frequently asked questions
What does Roofr cost per month?
Base plans are billed monthly or annually: Starter is $0/mo, Measure+ $109/mo, Essentials $249/mo and Scale $349/mo. Annual billing saves about 15% (for example Scale at $299/mo). Measurement reports are pay-as-you-go at $13 each on paid plans. Optional add-ons include Instant Estimator ($125/mo annual), Roofr Sites ($85/mo annual) and AI Receptionist ($85/mo annual).
Are there setup or per-seat fees?
No. Roofr states there are no setup or onboarding fees, and it does not charge per seat, so costs do not fluctuate as the team grows. Plan cards list unlimited users, while the FAQ states Starter includes 3 seats, Essentials 5 seats and Scale unlimited seats.
How long does implementation take and who helps us?
Roofr runs dedicated implementation teams that upload materials, build proposal templates and add your team, and paid plans include a dedicated Account Manager who meets regularly. No setup fee is charged. Vendor case studies show contractors closing jobs within the first week of adding a tool such as the Instant Estimator, though timing depends on how much of your workflow you migrate.
Does Roofr use AI?
The pricing page offers an AI Receptionist add-on ($85/mo billed annually) that answers calls, books visits and gives quotes. No AI capabilities are documented for the core CRM, measurement, proposal or payments workflows, and the sources do not state which models power the receptionist or how customer data is handled.
Can Roofr be embedded in another CRM or system?
No. Roofr states its tools are designed to work together inside the Roofr platform and are not embedded in external CRMs. Documented integrations are Gmail, Google Calendar, CompanyCam, QuickBooks, GoodLeap, supplier integrations (ABC Supply, QXO, SRS Roofhub) and limited Zapier workflows.
What support is included?
Chat, phone and email support is available on all plans, seven days a week, with a vendor-claimed 13-minute average reply from a real person and a 90%+ customer satisfaction rating. Unlimited onboarding calls and a dedicated Account Manager are listed for paid subscribers. No 24/7 coverage is claimed.