Azuga
GPS fleet tracking and dual-facing dashcam solutions to keep your vehicles, assets and drivers safe.
By Azuga · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Small and mid-size service fleets (5–99 vehicles) that want plug-and-play OBD-II tracking with no heavy installation
- Contractors and field-service trades (HVAC, plumbing, electrical, pest control) needing vehicle and equipment visibility
- Fleets focused on cutting accidents, citations and idling through driver scoring, rewards and coaching
- Operators that want an affordable dual-facing AI dashcam add-on for incident and liability evidence
- Companies that value a named customer success manager and quarterly fleet reviews on the top plan
Ideal size: 10–500 employees people · Owner-operated or fleet-manager-led SMB to mid-market running 5–500 vehicles
Not for
- Buyers who want ERP, accounting or full field-service ERP functionality from the same platform
- Fleets outside North America needing EU-specific telematics or regional data residency
- Teams that insist on a fully self-serve purchase with no sales or quote step
- Heavy-duty operations needing deep truck-specific routing, load planning or TMS capability
Value metrics scorecard
Time-to-Value
1–3 days (plug-in OBD install)
~2 days to first production value
Total Cost of Ownership
$18,000/yr
Starts at $300 · Per vehicle, per month: BasicFleet $25, SafeFleet $30, CompleteFleet $35; unlimited phone, email and web support included
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No seat tiers; priced per tracked vehicle, with 5–99 and 100+ vehicle sales segments
Add-on costs
- SafetyCam AI dual-facing dashcam: $41.99 per vehicle per month
Company & support
Who is behind Azuga, and how your team gets help once it is live.
Company
- Founded
- 2013 · 13 yrs in business
- Headquarters
- Not recorded
How you get support
- PhoneAll plans
- EmailAll plans
- Live chatNot listed
- Support portal / ticketsAll plans
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
Pricing page states unlimited phone, email and web-based support 24/7 on all plans (BasicFleet, SafeFleet, CompleteFleet). CompleteFleet adds Concierge Support with a dedicated Customer Success Manager.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Azuga sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Azuga
- actiTIME
- Truleo
- Fiix
- Agendrix
- Dext
Add or change companies
Up to 10 companies including Azuga. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Azuga ships in AI, and what it asks of your ecosystem.
AI features shipped
SafetyCam Pro/Plus dual-facing dashcams use AI-based detection to flag distracted driving and provide incident evidence. Azuga Coach targets coaching at higher-risk drivers, and the Azuga One data platform applies predictive analytics and machine learning to telematics data.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Paid add-on
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Azuga is a fleet telematics platform combining GPS tracking, driver scoring and rewards, ELD compliance, asset beacons and AI dual-facing dashcams. Pricing is per tracked vehicle per month — BasicFleet $25, SafeFleet $30, CompleteFleet $35 — with SafetyCam AI as a $41.99 add-on. It is SOC2 Type 2 and ISO/IEC 27001 certified, and every plan includes unlimited 24/7 phone, email and web support. Best fit: 5–500 vehicle service, construction and utility fleets.
Frequently asked questions
How much does Azuga cost per vehicle?
Azuga publishes $25 per vehicle per month for BasicFleet, $30 for SafeFleet and $35 for CompleteFleet, each including unlimited 24/7 phone, email and web support. The AI SafetyCam is an optional add-on at $41.99 per vehicle per month. CompleteFleet adds high-frequency tracking, custom reports, quarterly fleet reviews and a dedicated customer success manager.
How long does Azuga implementation take?
Azuga states its tracking devices simply plug into the OBD-II port and are ready to go in about 20 seconds per vehicle, so most fleets see live tracking and driver scores within days rather than weeks. No mandatory implementation or onboarding fee is published on the pricing page.
Is Azuga secure and compliant?
Azuga states it is SOC2 Type 2 and ISO/IEC 27001:2022 certified, with AES-256 encryption at rest, TLS 1.2 in transit, MFA, role-based access control, VPN/zero-trust access and 24/7 security monitoring. Its eLogs product is stated to meet FMCSA 395.15 for HOS and DVIR and the ELD mandate. No HIPAA, FedRAMP, ISO 42001 or CMMC claims are published.
What AI does Azuga actually provide?
Azuga's AI is aimed at driver risk. SafetyCam Pro and SafetyCam Plus dual-facing dashcams use AI-based detection to flag distracted driving and provide video evidence after incidents. Azuga Coach directs coaching at higher-risk drivers, and the Azuga One data platform applies predictive analytics and machine learning to telematics data. The vendor does not name an AI model provider or publish a customer-data training policy.
What kind of fleet is Azuga best for?
Fleets of roughly 5 to 500 vehicles in service trades, construction, utilities, towing and transportation that want affordable plug-and-play tracking, driver safety scoring and dashcam evidence without a heavy implementation. Buyers needing a full TMS, project accounting or FedRAMP-grade cloud authorization should evaluate other platforms.