Loom
Async screen and video messaging with AI-generated titles, summaries and chapters for distributed teams.
By Loom (Atlassian) · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Distributed and remote teams replacing long meetings and email threads with async video messages
- Customer success and sales teams sending personalized walkthrough and demo videos at scale
- Engineering and product teams running demos, code reviews and design walkthroughs
- Enablement and L&D teams building libraries of short how-to videos
Ideal size: 10–500 people · Distributed team already on Slack, Jira or Google Workspace
Not for
- Teams that need live meeting, webinar or broadcast hosting
- Organizations requiring on-premises or air-gapped video hosting
- Buyers who want AI features on the lowest paid tier without upgrading
- Production-grade video editing and post-production workflows
Value metrics scorecard
Time-to-Value
Same day (free self-serve start)
~1 days to first production value
Total Cost of Ownership
$21,600/yr
Starts at $216 · Per user, per month; free Starter tier; save up to 17% paying annually
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Starter free up to 50 members; Business and above unlimited members
Add-on costs
- None
Company & support
Who is behind Loom, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumAll plans
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Support page points to Atlassian documentation, knowledge base articles and the Atlassian Community. Business and higher plans include priority support; Enterprise adds dedicated support, a dedicated account manager and custom onboarding. No support phone, email or chat channel is stated.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Loom sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Loom
- Airtable
- Avaza
- Cal.com
- Tettra
- Loomly
Add or change companies
Up to 10 companies including Loom. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Loom ships in AI, and what it asks of your ecosystem.
AI features shipped
Loom AI auto-generates titles, summaries, chapters, CTA links and tasks, removes filler words and silence, and turns videos into documents, issues and messages; auto meeting notes and recaps are also listed. Loom states transcript text files are sent to OpenAI to generate titles and summaries, and that AI features are only included on Business + AI and Enterprise.
Your data & models
- Trains on your data
- Trains on your data
- Runs on
- OpenAI
- AI pricing
- Paid add-on
In your ecosystem
- AI connection
- Not supported
- Model key
- Vendor's key
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Loom is an asynchronous video messaging tool from Atlassian for recording screen, camera and meeting videos and sharing them with a link. Starter is free; Business is $18 per user/month and Business + AI $24 per user/month, with a quote-based Enterprise tier adding SSO/SCIM, a 99.95% uptime SLA, Salesforce integration and admin controls. More than 25 million people across 400,000 companies use it, and onboarding is self-serve, so teams record their first video on day one. AI features sit on the two highest paid tiers.
Frequently asked questions
How much does Loom cost per user?
Starter is free (up to 50 members, up to 25 videos per person, 5-minute screen recordings). Business is $18 per user/month and Business + AI is $24 per user/month; paying annually saves up to 17%. Enterprise is quote-based through sales and adds SSO/SCIM via Atlassian Guard, a 99.95% uptime SLA and Salesforce integration. A 14-day free trial of Business + AI is offered.
How quickly can a team get value from Loom?
Immediately. Loom is self-serve with a free Starter workspace and recorder apps for Mac, Windows, iOS and Android, and no implementation fee is stated. Most teams record and share their first video the same day. Paid rollout friction is mainly administrative: provisioning members and setting workspace default privacy and retention.
Which integrations does Loom support?
Slack, Jira, Jira Service Desk and Confluence, GitHub, Gmail, Upwork, FigJam and Notion are listed on all plans including free Starter, plus embed support for Intercom, Zendesk, Dropbox and GitLab. Salesforce (Beta) and Zoom import appear only on the Enterprise plan.
Is Loom AI included in my plan?
No. Auto titles, summaries, chapters, CTAs, tasks, filler-word and silence removal, AI workflows and auto meeting notes and recaps are included only in Business + AI ($24 per user/month) and Enterprise. Loom states that transcript text files are sent to OpenAI to generate titles and summaries, and that OpenAI does not receive full videos or audio.
What support comes with Loom?
All users get Atlassian documentation, knowledge base articles and the Atlassian Community. Business and higher plans include priority support, and Enterprise adds dedicated support, a dedicated account manager and custom onboarding. Loom's support page publishes no support phone number, email address or 24/7 commitment.
What security controls does the Enterprise plan include?
Enterprise includes Atlassian Guard Standard at no extra cost, giving enforced single sign-on (SAML), SCIM provisioning and an organisation audit log, plus advanced video privacy controls, custom data retention, download restrictions and a 99.95% uptime SLA. Loom's security page links Atlassian's technical and organisational security measures but does not name specific certifications such as SOC 2 or ISO 27001.