Otterly.AI
Track and improve how ChatGPT, Gemini, Perplexity, Copilot and Google AI answers mention and cite your brand.
By Otterly.AI · 4.8/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Marketing, SEO and content teams that need to know when AI engines mention or cite their brand
- Agencies running GEO/AEO services for multiple clients in separate workspaces
- Content teams that want prompt research, audits and optimisation advice in one place
- Brands tracking competitor share of voice inside ChatGPT, Perplexity and AI Overviews
Ideal size: 2–50 people · Marketing team with an existing SEO or content programme
Not for
- Teams expecting traditional rank tracking across classic Google or Bing search results
- Companies with no in-house or agency content function
- Buyers needing on-premise deployment or FedRAMP/DoD-grade certification
- Businesses that want to host or bring their own AI models
Value metrics scorecard
Time-to-Value
Reports in ~5 minutes; first value same day
~1 days to first production value
Total Cost of Ownership
$1,920/yr
Starts at $300 · Plan-based on tracked prompt volume and AI engines, billed monthly or annually (15% annual discount); unlimited team members on all plans
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No seat limits — Lite 15 prompts, Standard 100, Premium 400; extra prompts $99 per 100/month
Add-on costs
- +100 extra search prompts: $99/month or $1,020/year (Standard and Premium)
- Claude tracking: $29/month (Lite), $109/month (Standard), $439/month (Premium)
- Google Gemini tracking: $9/month (Lite), $59/month (Standard), $149/month (Premium)
- Google AI Mode tracking: $9/month (Lite), $59/month (Standard), $149/month (Premium)
Company & support
Who is behind Otterly.AI, and how your team gets help once it is live.
Company
- Founded
- 2024 · 2 yrs in business
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Best-effort SLA on self-service and custom plans; custom Enterprise SLAs on request (99.95% uptime reported)
Vendor runs a public help centre at help.otterly.ai and a support team; security issues go to [email protected]. Enterprise adds a dedicated customer success manager and a personalised onboarding session.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Otterly.AI sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Otterly.AI
- Surfer
- Mixmax
- Less Annoying CRM
- RB2B
- Valley
Add or change companies
Up to 10 companies including Otterly.AI. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Otterly.AI ships in AI, and what it asks of your ecosystem.
AI features shipped
Otterly.AI monitors third-party AI search engines (ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, AI Mode) and uses AI to generate optimisation recommendations and a content citation-prediction score. No vendor page names the underlying models, offers BYO-key control or documents AI audit logging, so those fields are unknown.
Your data & models
- Trains on your data
- Never trains on your data
- Runs on
- Not recorded
- AI pricing
- Included in the plan
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Otterly.AI is a 2024-founded AI search monitoring and optimisation platform used by 40,000+ marketers. It tracks brand mentions, citations and share of voice across ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity and Copilot, then layers on prompt research, content audits, GEO recommendations and agent analytics. Self-serve pricing starts at $29/month (Lite, annual $25) with Standard at $189/month; unlimited seats, daily tracking, a public API and a native MCP server. 7-day free trial, no credit card.
Frequently asked questions
How fast can we get value from Otterly.AI?
Reports are generated in about five minutes once you add your first prompts, and one published customer review describes monitoring their first brand and product triggers within an hour. Tracking then runs daily across the engines on your plan, so a usable visibility picture appears on day one rather than after a long implementation project. There is no implementation service to buy.
What does Otterly.AI cost and what drives the price?
Pricing is by tracked prompt volume, not seats: Lite is $29/month for 15 prompts, Standard is $189/month for 100 prompts and Premium is $489/month for 400 prompts, with 15% off on annual billing. All plans include unlimited team members. Extra prompts cost $99 per 100 per month, and Claude, Gemini and Google AI Mode are paid engine add-ons. Enterprise starts from 1,000 prompts and is custom priced.
Which AI engines does Otterly.AI cover?
ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot are included on every plan. Claude, Google Gemini and Google AI Mode are add-ons purchasable per plan. The vendor also states multi-country support covering 50+ countries, so you can track the same prompts across markets.
Is there an API or an MCP integration?
Yes. The OtterlyAI Public API gives programmatic access to brand reports, prompts, citations and workspace data, with 2,000 requests per month on Standard and 5,000 on Premium. OtterlyAI also ships its own MCP server so assistants such as Claude, ChatGPT and Cursor can query live visibility data; Standard includes 2,000 MCP requests per month and Premium 5,000.
What security and compliance does Otterly.AI offer?
The platform runs on AWS in EU-central-1 (Frankfurt), with public monitoring data stored in a US data centre. Otterly.AI states GDPR compliance, SOC 1/SOC 2 and ISO 27001 certified data centres, TLS 1.2 in transit plus encryption at rest, daily encrypted backups, and SAML single sign-on for Enterprise. The security page states customer data is never actively used to train AI models.