SimplyBook.me
Online booking and appointment scheduling for service businesses, with a built-in AI assistant and MCP access.
By SimplyBook.me · 4.5/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Service businesses that run on appointments: salons, clinics, gyms, tutors and consultants
- Solo practitioners and small studios wanting a working booking page with no setup fee
- Multi-location and franchise operators needing 15-30+ providers, SAML SSO and white label
- US healthcare practices that need HIPAA-enabling features on Standard tier or above
- Teams that prefer flat booking-volume pricing over per-user seat pricing
Ideal size: 1-30 staff providers people · Solo practitioner to multi-location service business
Not for
- Businesses needing a full CRM, ERP or field-service suite rather than a scheduler
- Buyers who require documented SOC 2 or FedRAMP certification today
- Restaurants taking table reservations rather than service appointments
- High-volume, low-margin operators where per-booking caps add cost
Value metrics scorecard
Time-to-Value
Same day - setup in minutes
~1 days to first production value
Total Cost of Ownership
$599/yr
Starts at $143 · Booking-volume plans (Free, Basic, Standard, Premium, Enterprise) billed monthly or annually; not per user, no transaction fees. Free tier available.
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Providers included: Free 1, Basic 5, Standard 15, Premium 30, Enterprise custom
Add-on costs
- 100 SMS credits: $8
- 100 WhatsApp credits: $8
- AI Voice Booking: 100 credits for $8
- Social Media & Ads feature: $11/month
- 100 additional bookings: $4
- Custom domain + 3 years SSL: $119 (paid separately)
- Your own SMS gateway: $149 (paid separately)
- Account manager assistance: $100/hour
- Full setup service (setup, designer, training, 2 months Premium): from $499
Company & support
Who is behind SimplyBook.me, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailAll plans
- Live chatAll plans
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- 13 seconds average agent pick-up time
Live support is on every plan, including Free. Vendor advertises 24-hour weekday chat and email with weekend email replies, plus multilingual agents. Enterprise adds a dedicated account manager.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where SimplyBook.me sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- SimplyBook.me
- Acuity Scheduling
- ezeep
- Addigy
- RotaCloud
- Buddy Punch
Add or change companies
Up to 10 companies including SimplyBook.me. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What SimplyBook.me ships in AI, and what it asks of your ecosystem.
AI features shipped
Ask Simply is a built-in chat assistant for configuring services and schedules; AI Voice Booking converts speech into a booking; the AI Assistant sends only typed chat text to OpenAI, not booking data. Customers may also connect their own Claude or ChatGPT via MCP.
Your data & models
- Trains on your data
- Never trains on your data
- Runs on
- OpenAI
- AI pricing
- Billed by usage or credits
In your ecosystem
- AI connection
- Not supported
- Model key
- Vendor's key
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
SimplyBook.me is an online appointment booking and scheduling platform for service businesses. It covers branded booking pages and widgets, Facebook/Instagram/Google booking, reminders by email, SMS and WhatsApp, payments and POS, admin and client apps, and marketing tools. Pricing runs by booking volume and included providers rather than per seat, from a free tier to a custom Enterprise plan. A built-in AI assistant and MCP access to Claude or ChatGPT are offered.
Frequently asked questions
How long does implementation take?
The vendor states you can set up in minutes with a guided setup wizard or the Ask Simply AI assistant, and that no technical skills are needed. New accounts start a 14-day trial of premium features without a credit card. Deployments that need SAML SSO, HIPAA settings or multi-location configuration can buy a full setup service from $499, which includes four hours of setup assistance, designer time and a training session.
What does SimplyBook.me cost for a 15-person team?
The Standard plan is $24.9 per month billed annually ($29.9 monthly) and includes 500 bookings, 8 premium custom features and 15 staff providers in one flat fee, roughly $299 per year. Premium at $49.9 per month annually covers 2,000 bookings and 30 providers and unlocks Payments PRO, accounting integrations and white label. Enterprise is custom priced.
Is SimplyBook.me suitable for healthcare and HIPAA?
The vendor markets HIPAA-enabling features on the Standard, Premium and Enterprise plans, including secure intake forms, audit-ready logs and a Business Associate Agreement on request. The vendor states HIPAA compliance depends on configuration and remains the customer's responsibility. ISO/IEC 27001 security standards and GDPR compliance are also claimed.
Which systems does it integrate with?
Google Calendar and Outlook sync, Google Business Profile and Reserve with Google, Facebook and Instagram booking, WordPress, Zoom, Stripe, PayPal, Square, QuickBooks, FreshBooks and Xero, plus Zapier and an open API for custom integrations. The vendor also states you can connect Claude or ChatGPT via MCP to manage your account by chat.
What support is included?
Live support is included on every plan: live chat, email and a help centre, with a stated 13-second average agent pick-up time. The vendor advertises 24/7 human support, with 24-hour chat and email on weekdays and email replies at weekends, in English, Portuguese, Spanish, Chinese, French, Italian and Ukrainian. Enterprise plans add a dedicated account manager.