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Revenue VelocityFounded 2017 · 9 yrs

Genie AI

A legal brain for every business team: AI agents that draft, review and negotiate contracts to a standard you can sign.

By Genie AI Limited · HQ London, United Kingdom · 4.5/5 Value-Position score (estimate)

Positioning guardrails

Best for

  • Sales, procurement and operations teams handling high volumes of NDAs, MSAs, supplier and partnership agreements without in-house legal
  • Mid-market companies that want playbook-based contract review and redlining across 150+ jurisdictions and 10+ languages
  • Founders and small legal teams that need signable first drafts and risk review at a fraction of outside-counsel cost
  • Organisations that want a shared 'legal brain': templates, fallback clauses and negotiation rules applied consistently

Ideal size: 5–250 users people · Scale-up or mid-market firm with a busy commercial team and no full in-house legal function

Not for

  • Litigation, employment disputes or other contentious legal work that needs outside counsel
  • Full CLM suites: matter management, e-billing and outside-counsel spend tracking are not part of the product
  • Buyers whose security review requires SOC 2 — Genie states it does not hold a SOC 2 report

Value metrics scorecard

Time-to-Value

Same day (free plan)

~1 days to first production value

Total Cost of Ownership

$3,108/yr

Starts at $0 · Freemium per-seat subscription billed monthly or annually (20% off annual); Free tier $0; Enterprise custom-quoted from $600/month

Implementation Friction

1/5

Engineering + admin effort required

Value-Position score

4.5

out of 5 · model estimate

Full cost breakdown

Mandatory implementation fee

None

Seat tiers

Free and Pro: 1 user; Business: 5 users; Enterprise: unlimited users

Add-on costs

  • None

Company & support

Who is behind Genie AI, and how your team gets help once it is live.

Company

Founded
2017 · 9 yrs in business
Headquarters
London, United Kingdom

How you get support

  • PhoneNot listed
  • EmailAll plans
  • Live chatNot listed
  • Support portal / ticketsNot listed
  • Community forumNot listed
  • Help centre / docsAll plans
  • Dedicated account managerEnterprise only
  • In person / on-siteNot listed
Hours
Business hours
Response time
Support replies within one working day on weekdays; Enterprise account managers are paged per ticket

Support is deliberately email-only at [email protected]; the vendor states there is no phone line or live chat, and that sales teams on active rollouts get a direct line via their account manager. In-app help lives at app.genieai.co.

“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.

Market position

Where Genie AI sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.

Quadrant view

Typical annual cost × Time-to-value

$660/yr$2k/yr$4k/yr$5k/yr$6k/yr0d1d5d8dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & PriceyGenie AISembly AISalesflareLess Annoying CRMDealfrontBuffer

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

Genie AI is outlined. Click any dot to open its dossier.

Companies on the chart 6 / 10

  • Genie AI
  • Sembly AI
  • Salesflare
  • Less Annoying CRM
  • Dealfront
  • Buffer
Add or change companies

Up to 10 companies including Genie AI. Listed closest first.

Stack fit signal

Compatibility with standard B2B ecosystems.

MCPNot supported

No supported MCP path today, so it cannot be driven from an AI client.

SalesforceNot supported
AWSNot supported
SnowflakeNot supported
HubSpotNot supported
Google WorkspaceNative
Microsoft 365Integration
SAPNot supported
SlackNot supported

AI & MCP readiness

What Genie AI ships in AI, and what it asks of your ecosystem.

AI features shipped

AI-native
Copilot / assistantAgentic workflowsAI searchDocument processing

Sources describe agentic drafting, review, redlining and negotiation, playbook-based risk review, multi-document memory (Eidetic Intelligence), document Q&A and tabular extraction. No BYOK, per-action AI audit export or AI governance certification is published; AI risk is reviewed under the ISO 27001 process.

Your data & models

Trains on your data
Never trains on your data
Runs on
OpenAI, Anthropic
AI pricing
Included in the plan

In your ecosystem

AI connection
Not supported
Model key
Not recorded
AI usage audit
Not recorded

Compliance attestations

SOC 2 — not listedISO 27001 GDPR HIPAA — not listedFedRAMP — not listedCMMC — not listedISO 42001 — not listedIAPP AIGP* — not listed

* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.

Bottom line

Genie AI is a legal AI platform that drafts, reviews, redlines and negotiates commercial contracts for business teams. Founded in 2017 in London, it combines a proprietary Eidetic Intelligence architecture with 500+ templates, playbooks and coverage of 150+ jurisdictions. The Free plan is $0; Pro is $708/year per user billed annually; Business is about $3,108/year for five users; Enterprise is custom-quoted from $600/month. It is ISO 27001 certified, GDPR compliant and states that customer content is never used to train models.

Frequently asked questions

How fast can a team get value from Genie AI?

Fast. There is no complex setup: you can sign up free, upload a document or start from one of 500+ templates, and Genie begins drafting, reviewing or editing immediately. The vendor states you can start reviewing your first contract in minutes, with no credit card required on the Free plan. Paid plans add multi-document agentic workflows, playbooks and organisational knowledge that improve over time.

What does Genie AI cost for a mid-market team?

Free is $0/month with the AI Document Toolkit, limited AI tokens and insights from 10 documents. Pro is $75/month, or $59/month ($708/year) billed annually for one user. Business is $320/month, or $259/month ($3,108/year) for five users. Enterprise is custom-quoted from $600/month with unlimited users and AI tokens, 150+ jurisdictions, SSO, API/MCP access and a dedicated CS manager.

Is our contract data used to train AI models?

No, per Genie's security page: it does not use customer documents, prompts or confidential data to train shared or internal AI models, and third-party model providers (currently OpenAI and Anthropic) operate under zero-data-retention agreements. Data is encrypted with AES-256 at rest and TLS 1.2+ in transit, hosted on AWS in UK and EU data centres, and customers retain IP ownership of everything they upload or create.

How is Genie AI different from ChatGPT or Claude for contract work?

Genie positions itself as purpose-built for legal workflows rather than a general chatbot: playbook-based review, negotiation in tracked changes, multi-document memory it calls Eidetic Intelligence, 500+ templates and 150+ jurisdictions. It publishes a benchmark claiming 90% legal accuracy on a 65-document scenario versus 79.3% for Claude Cowork and 37.3% for ChatGPT. Vendor benchmarks should be treated as directional and validated against your own documents.

Which security and compliance certifications does Genie AI hold?

Genie is certified to ISO/IEC 27001:2022 (certificate 310012019, first certified February 2019 and maintained through annual surveillance audits) and states it complies with UK GDPR, EU GDPR and the Data Protection Act 2018, offering a DPA with EU SCCs, a published sub-processor list and a model training policy. It explicitly does not hold a SOC 2 report, and no FedRAMP, HIPAA, ISO 42001 or CMMC claims are published.