Setmore
Free online appointment scheduling software with 24/7 self-booking, reminders and payments
By Setmore · 4.7/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Small service businesses — salons, clinics, tutors, coaches and agencies — that want free online booking with 24/7 self-scheduling
- Teams of up to four users that need a no-cost start on the Free plan and can move to Pro for unlimited staff
- Practices that want automated email reminders, plus SMS reminders on Pro, to reduce no-shows
- Businesses that take deposits or pre-payments via Stripe, Square, PayPal or LawPay
- Consultants and practitioners offering 1-click Zoom or Google Meet video appointments
- Owners who need a branded Booking Page linked from their website, Facebook and Instagram
Ideal size: 1–20 staff people · Small business or independent practice with no dedicated IT team
Not for
- Enterprises requiring SOC 2, ISO 27001 or FedRAMP attestations
- Organisations that need scheduling embedded in a wider ERP, EHR or PSA platform
- Complex resource scheduling such as rooms, equipment or multi-site rosters
- Companies looking for AI-driven scheduling, forecasting or an MCP/agent integration
- Businesses needing deep two-way CRM sync — Setmore exports contacts, it does not mirror records
Value metrics scorecard
Time-to-Value
Same day (set up in minutes)
~1 days to first production value
Total Cost of Ownership
$300/yr
Starts at $0 · Per user per month; Free plan for up to 4 users, Pro with unlimited users listed around $5/user/month on annual billing ($12 monthly)
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Free: up to 4 users. Pro: unlimited users, charged per staff calendar
Add-on costs
- SMS reminder credits beyond the 500 monthly Pro allowance, purchased in-app
- Live Receptionist add-on at $99/month, available in the US only
Company & support
Who is behind Setmore, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneAll plans
- EmailAll plans
- Live chatAll plans
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
Pricing page states 24/7 human support via chat, email and phone on both Free and Pro; Pro adds priority support with faster response times, plus account optimisation and live video support.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Setmore sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Setmore
- Cal.com
- Acuity Scheduling
- Read AI
- Scribe
- Krisp
Add or change companies
Up to 10 companies including Setmore. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Setmore ships in AI, and what it asks of your ecosystem.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Setmore is a self-serve appointment scheduling and online booking product for small service businesses. It pairs a public Booking Page with a team calendar, automated email and SMS reminders, prepayments via Stripe, Square, PayPal and LawPay, and 1-click Zoom or Google Meet video appointments. The free plan covers up to four users; Pro adds unlimited users, branding removal, SMS reminders and priority support. Setup takes minutes with no implementation fee. Best fit: small practices and teams; enterprise security certifications are not evidenced.
Frequently asked questions
How much does Setmore cost for a small team?
The pricing page lists a Free plan at $0 per user per month for up to four users and a Pro plan with unlimited users, quoted around $5 per user per month on annual billing and $12 per user per month on monthly billing. Paid add-ons include SMS reminder credits beyond the 500 monthly Pro allowance, purchased in-app, and the Live Receptionist add-on at $99 per month, which is available in the US only. Pro can be trialled risk-free for 30 days with a refund request.
How long does it take to get value from Setmore?
Setmore is self-serve. The vendor states you can create and share an online Booking Page in minutes, and there is no implementation fee. Most small teams can start taking live bookings the same day; connecting payment providers, calendar sync, staff profiles and reminders takes a little longer but is configuration rather than a project. Larger organisations can request a custom Enterprise arrangement.
Does Setmore have AI features?
The vendor pages reviewed — homepage, pricing, integrations, support and customer stories — do not describe any AI, machine-learning or agentic features, and no MCP server is mentioned. Treat Setmore as a conventional scheduling product and verify any AI claims directly with the vendor before assuming them.
What support is included with Setmore?
The pricing page states 24/7 human support over chat, email and phone on both the Free and Pro plans, with priority support and faster response times on Pro. A self-serve help centre carries 100+ articles covering setup, calendar, booking page, payments and integrations. Pro also lists account optimisation, integration setup assistance, growth and SEO guidance, and instant video support.
Which systems does Setmore integrate with?
Listed integrations include Google Calendar and Office 365 calendar sync, Google Meet and Zoom video links, payments via Stripe, Square, PayPal and LawPay, Salesforce, HubSpot and Zoho CRM contact export, Slack booking notifications, QuickBooks and Clio, plus website booking buttons for WordPress, Wix, Weebly, Squarespace Shopify and Square Online, and thousands more apps via Zapier. An API is available on the Pro plan.
Is Setmore suitable for enterprises?
Setmore is aimed at small and mid-sized service businesses; the vendor does offer custom Enterprise arrangements with tailored integrations. The vendor pages reviewed show no SOC 2, ISO 27001, FedRAMP or CMMC claims, and HIPAA coverage is limited to the Pro-tier Setmore Health option with a signed BAA. Heavily regulated or large enterprises should validate security and compliance requirements with the vendor first.