Workiz
AI growth engine for home service businesses
By Workiz · HQ San Diego, US · 4.0/5 verified-buyer score
Positioning guardrails
Best for
- Home service contractors in HVAC, plumbing, electrical, locksmith, appliance repair and garage door trades
- Teams losing leads to missed calls that want AI answering plus scheduling, dispatch and payments in one platform
- Multi-location operators and franchise networks needing inventory, purchase orders, franchise management and custom reports
- Growing field service businesses that want scheduling, estimates, invoicing and QuickBooks Online sync out of the box
- Owners who want marketing and reputation campaigns driven by live job and revenue data
Ideal size: 5–50 field techs people · Growing service business or multi-location operator with a dispatcher
Not for
- Non-field-service businesses; the product is purpose-built for home service trades
- Industrial or manufacturing field service with deep asset/MRO and reliability engineering needs
- Buyers who require published self-serve list pricing, since every plan is quote-only
- Project-heavy construction firms needing AIA billing and detailed job costing
Value metrics scorecard
Time-to-Value
~1–3 weeks
~14 days to first production value
Total Cost of Ownership
$0/yr
Starts at $0 · Quote-based subscription across three plans (Standard, Pro, Ultimate); every plan shows 'Request pricing'. Genius Phone, Genius Answering and Genius Marketing are sold separately as add-ons.
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Three tiers: Standard (growing teams), Pro (mid-size teams), Ultimate (multi-location and franchise teams), each with a set number of automations (5 / 10 / 30).
Add-on costs
- Genius Phone — sold separately
- Genius Answering — sold separately
- Genius Marketing — sold separately
- Workiz Pay card readers — sold separately
Company & support
Who is behind Workiz, and how your team gets help once it is live.
Company
- Founded
- 2015 · 11 yrs in business
- Headquarters
- San Diego, US
How you get support
We haven’t recorded support channels for Workiz yet. Nothing here means unverified — not absent.
Market position
Where Workiz sits relative to every other solution in the database. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Verified buyer score
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Workiz ships in AI, and what it asks of your ecosystem.
AI features shipped
Sources describe Genius Answering (AI answers calls and inbox messages 24/7 in English, Spanish and French, with live transfer to humans), Genius Leads, Genius Scheduling and Genius Call insights on Pro/Ultimate, plus AI Writer & Designers in Genius Marketing. No model-provider or AI logging details are published.
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Industry verdicts
How Workiz speaks to each vertical it serves — same data, sector lens.
ConstructionWin bids, run sites, keep projects on margin.
Best for in Construction
- HVAC, plumbing, electrical, locksmith, appliance repair and garage door contractors
- Trade teams that dispatch techs to customer sites and invoice on the spot
- Multi-location or franchise trade operators
Not for
- General contractors running long multi-trade build projects
- Firms billing against AIA schedules or needing formal submittals
- Companies whose field work is not customer-site service calls
Workiz targets home and field service trades — its own site lists HVAC, plumbing, electrical, locksmith, appliance repair and garage door, and Wikipedia describes the same focus. The value proposition is trade-contractor operations: AI call answering, scheduling and dispatch, on-site estimates, Workiz Pay payments, QuickBooks sync and marketing campaigns. It is not a construction project-management system: there is no AIA billing, no formal submittal workflow and no deep project cost accounting. Multi-location and franchise management, inventory, purchase orders and equipment tracking sit on the Ultimate plan.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Workiz is a San Diego-based field service management platform for home service businesses — HVAC, plumbing, electrical, locksmith, appliance repair and garage door. Founded in 2015, it serves 120,000+ service pros with scheduling, dispatch, estimates, invoicing, Workiz Pay payments and QuickBooks sync. Genius AI add-ons (Phone, Answering, Marketing) answer calls 24/7, book jobs, run campaigns and request reviews. Plans are Standard, Pro and Ultimate, all quote-only.
Frequently asked questions
How much does Workiz cost?
Workiz does not publish list prices. Its pricing page shows three plans — Standard, Pro and Ultimate — each marked 'Request pricing', so you must contact sales for a quote. Genius Phone, Genius Answering and Genius Marketing are add-ons sold separately, and Workiz Pay card readers are also sold separately. Budget for a subscription plus add-ons based on call volume and marketing needs.
What does implementation look like, and how fast is time to value?
Workiz is cloud SaaS with a free trial and a mobile app, plus QuickBooks Online sync, so most teams can be scheduling and invoicing within days to a couple of weeks. No source states a mandatory implementation fee or a fixed onboarding timeline; larger multi-location and franchise rollouts should plan extra time for data migration, roles and permissions, and phone and answering configuration.
Is the AI included, or is it an extra cost?
Both. Genius Leads and Genius Scheduling are included from the Pro plan up, while Genius Phone, Genius Answering and Genius Marketing are explicitly sold separately as add-ons. Genius Answering answers calls and inbox messages 24/7 in English, Spanish and French and can live-transfer to your human team.
Does Workiz integrate with QuickBooks and Google Calendar?
Yes. QuickBooks Online sync and Google Calendar are listed integrations, alongside Zapier, Yelp, Thumbtack, Angi Leads, Mailchimp, CompanyCam, Dispatch.me, NiceJob and others. The Open API and Zapier integration are only included in the Ultimate plan, so confirm the integrations you need before choosing a tier.
Is Workiz a fit for multi-location operators or franchises?
Workiz markets its Ultimate plan at multi-location larger teams and franchises, with multi-location management, franchise management, inventory, purchase orders, equipment tracking and custom reports. Smaller single-van operators may find Standard sufficient; non-field-service businesses are not the target.